How to Market a Project Type You've Never Done Before
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How to Market a Project Type You've Never Done Before
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About this listen
Wanting to break into a new building type or market sector is exciting, but it comes with a real challenge: how do you win work you or your firm has never done before? In this episode of As Built, Patience and Brian tackle one of the most common growth obstacles for architecture and construction firms, and lay out a practical roadmap for making the transition.
We explain how to:
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Identify transferable skills and processes from your existing portfolio
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Use photo and video storytelling
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Quietly expand into a new sector without alarming your current clients or signaling inexperience to prospects
If you're feeling like you're stuck in a cycle of "wanting to do it but haven't done it to prove you can do it," this episode is for you. Subscribe to As Built so you never miss an episode.