WildBrain's Kate Smith on Why YouTube and FAST Are the Kids TV Network of Today — and What Advertisers Are Missing
Failed to add items
Add to basket failed.
Add to wishlist failed.
Remove from wishlist failed.
Adding to library failed
Follow podcast failed
Unfollow podcast failed
WildBrain's Kate Smith on Why YouTube and FAST Are the Kids TV Network of Today — and What Advertisers Are Missing
-
Narrated by:
-
By:
About this listen
This episode of the Kids Media Club Podcast is part of a sponsored series produced in partnership with WildBrain Media Solutions. We get together with Kate Smith, EVP of Audience Engagement at WildBrain to talk about what constitutes a TV Network in 2026.
Within the industry the term "distribution" has evolved. Kate opens by sharing how WildBrain has pioneered its own Network, driven by TV viewing insights. The company has quietly become one of the dominant operators in kids' FAST channels and on YouTube, holding over 50% of all kids and family channels across major FAST platforms in the US and operating 800 YouTube channels.
We explore how YouTube and FAST serve different but complementary functions — YouTube as a discovery engine, FAST as a destination for fans who already know what they want — and why legacy IP with multigenerational appeal continues to drive the strongest long-form viewing numbers.
- https://bit.ly/WBMSCapabilities