Sponsored By RevyOps (The #1 GTM Data Management Platform): https://tinyurl.com/revyops-drjay

Episode Summary:

In this episode, Ben Reed sits down with Jay Feldman, founder of Otter PR and the creator of "Lead Gen Jay," to break down the realities of B2B lead generation, cold email, and scaling a high-growth agency. Jay shares his journey from medical school to entrepreneurship, how he built a multi-Inc. 5000 company, and why cold email remains one of the most powerful low-cost acquisition channels. They also dive into copywriting, AI's role in modern outreach, and what it really takes to build and scale a business in today's competitive landscape.

What you'll learn:

• How Jay transitioned from medical school to building a successful PR agency
• Why cold email is still one of the most effective lead generation channels
• The three key components of successful cold email (open, read, reply)
• How to approach copywriting as both an art and a psychological system
• Why giving away free value accelerates brand growth and authority
• How long-form YouTube content builds trust and drives inbound demand
• How AI can be used as a co-pilot for copywriting and lead generation
• Why beginners should avoid ads and focus on direct outreach first
• The difference between demand-side and supply-side constraints in scaling
• Why templates fail and real subject matter expertise wins

Featured Guest:

Jay Feldman, Founder of Otter PR and B2B Lead Generation Expert

Host:

Ben Reed, host of the Next Gen Sales Leaders Podcast

Episode Highlights:

[00:01:00] Jay's journey from doctor to entrepreneur

[00:03:00] Building Otter PR and early lead generation challenges

[00:06:00] Why cold email became the primary acquisition channel

[00:10:00] The power of personal branding and "Lead Gen Jay"

[00:14:00] Long-form YouTube content as a growth strategy

[00:18:00] Cold email fundamentals: open, read, reply

[00:22:00] Copywriting frameworks and psychology

[00:30:00] Using AI to improve outreach and campaigns

[00:40:00] Scaling challenges: hiring, ops, and systems

[00:50:00] Final advice for beginners in lead generation

Connect with Jay:

LinkedIn: https://www.linkedin.com/in/dr-jay-feldman/

YouTube: https://www.youtube.com/@leadgenjay

Follow Ben on Social:

LinkedIn: https://www.linkedin.com/in/benjamin-aaron-reed/

Join our B2B GTM & RevOps Entrepreneur Community:

[https://www.skool.com/outbound-b2b-sales/about?ref=07a56393b2d2435d9366f2e6151e2600](https://www.skool.com/outbound-b2b-sales/about?ref=07a56393b2d2435d9366f2e6151e2600)

Sponsored By RevyOps (The #1 GTM Data Management Platform): https://tinyurl.com/revyops-drjay