In this episode of Profits in Practice, host Sarah Webb sits down with Michelle Peters, Practice Shared Services Manager for Consortium of Independent Immunology Clinics (CIIC), to explore what it really takes to keep a medical practice running smoothly. Michelle shares her journey from clinical roles into practice management and explains how strong workflows, team collaboration, and operational efficiency directly impact patient care.

The conversation covers the balancing act between efficiency and patient experience, the growing role of AI and EMR integrations, and why compliance should be built into everyday processes, not treated as an afterthought. Michelle also offers practical advice for aspiring practice managers, including the importance of communication, defined roles, and understanding both the clinical and operational sides of healthcare.

This episode is packed with real-world insights for physicians, administrators, and healthcare leaders looking to build stronger, more sustainable practices.

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