Making a Better World: Tom Hering and Benefit Corporations for Good
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Making a Better World: Tom Hering and Benefit Corporations for Good
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In this episode of the Riveo Impact Lab, Elin sits down with Tom Hering, co-founder and managing partner of Benefit Corporations for Good, to explore what it really means for businesses to put their values into action.
Tom shares the story of his career journey, from copywriter, creative director, and brand strategist to advocate for purpose-driven business. Drawing on decades of experience in storytelling, marketing, and community impact, he explains how benefit corporations create accountability around people, planet, and profit, and why certification can be a powerful tool for companies that want to prove they are doing good — not just say they are.
Together, Elin and Tom discuss the difference between benefit corporations and traditional B Corp certification, why values-aligned business practices matter, and how small businesses can create meaningful impact in their communities. This conversation is a hopeful and practical look at how organizations of all sizes can build a more conscientious, purpose-driven future.
The Riveo Impact Lab is produced for you by Riveo Creative. For more Riveo Impact Lab content, including the video versions of all our episodes, please visit https://riveocreative.com/riveo-impact-lab/.