🚀 Google has just announced the biggest change to Search in more than 25 years.

Search is becoming an AI assistant. AI agents are arriving. Search results are becoming personalised. And in some cases, Google may even contact businesses on behalf of customers.

What does all of this mean for local businesses?

In this episode of The AI and Marketing Podcast for Local Businesses, Adam and Josh break down Google's latest AI Search announcements and explain what they could mean for your rankings, leads, website, and future marketing strategy.

Here's what we cover 👇

🤖 Search Is Becoming an AI Assistant
How Google can now understand text, images, videos, PDFs and browser tabs, and why search is becoming more conversational than ever before.

🔍 Search Agents Could Change Lead Generation
Google's new AI agents can continuously research products, services and local businesses on behalf of users. What does this mean for your business and how do you become the company that gets recommended?

🧠 Search Is Becoming Personal
Google is increasingly using information from services like Gmail, Google Photos and Google Calendar to understand user preferences, interests and future plans. Could every user soon see different search results?

📞 Google May Contact Businesses For Customers
One of the most surprising announcements from Google I/O. AI could soon check availability, compare providers and contact businesses on behalf of customers looking for services.

🛠 Search Can Now Build Software
Google Search can now generate tools, dashboards, trackers and mini apps. Does this mean businesses should start building useful tools instead of simply publishing more content?

🎯 What Local Businesses Should Do Next
Practical advice on how to adapt:
• Improve your Google Business Profile
• Generate more reviews
• Build authority and trust
• Demonstrate expertise
• Create a recognisable brand that both customers and AI can trust

💡 Key takeaway:
Google isn't just helping people find information anymore. It's helping them research, compare, decide and take action.

We're no longer optimising for blue links.

We're optimising to become the most trusted recommendation.

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Keywords:
Google AI Search, Google I/O 2026, AI Mode, Search Agents, Local SEO, AI SEO, Google Business Profile, SEO for local businesses, AI marketing, future of search, AI search optimisation, local business marketing, Google rankings, AI agents, Search Everywhere Optimisation, ChatGPT SEO, AI and Marketing Podcast, UK business podcast.