In this episode, I sit down with Patrick Reynolds, founder of Nord Search, who walked away from leading a nine-person team to build a half-million-pound recruitment business entirely on his own terms.

Two young kids, a pregnant wife, and a deliberate decision to stop optimising for someone else's version of success.

We cover the niche strategy that shrunk his entire target market to 300-400 companies, the podcast he launched in month two that now generates fully inbound business, and why 65% profit margins beat a big headcount every time.

Connect with Patrick here: https://www.linkedin.com/in/patnordsearch/

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Watch the episode on YouTube: https://youtu.be/zi_tKhFu2V0

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Get in touch with me:

Linkedin: https://www.linkedin.com/in/hishemazzouz/

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