Why A-B Tests Fail When You Dont Check Funnel Drop-Off

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Why A-B Tests Fail When You Dont Check Funnel Drop-Off

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Episode 84 of Conversion Rate Optimization with Fexingo dives into a hidden pitfall: running A/B tests without monitoring where users drop off in the conversion funnel. Lucas and Luna examine a real SaaS case where a winning variant actually hurt long-term retention because it optimized the wrong step. They walk through how to layer funnel analysis on top of your A/B tests, using a simple three-stage framework: impression, engagement, conversion. Specific metrics, a real-world example, and practical steps to avoid false positives. Plus, a candid moment about how listener support keeps the show ad-free — buy me a coffee dot com slash fexingo. #ConversionRateOptimization #ABTesting #FunnelAnalysis #MarketingAnalytics #SaaSMarketing #CRO #DigitalMarketing #LandingPage #UserExperience #DataDriven #FexingoBusiness #BusinessPodcast #MarketingPodcast #Optimization #FunnelDropOff #FalsePositive #Retention #PerformanceMarketing Keep every episode free: buymeacoffee.com/fexingo

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