How One Pricing Change Shifted Conversion by 19 Percent

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How One Pricing Change Shifted Conversion by 19 Percent

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Lucas and Luna unpack a real-world case where a SaaS company increased trial-to-paid conversion by 19 percent solely by changing how they displayed pricing — not the price itself. They walk through the psychology behind anchoring, the test design that isolated the variable, and why the control group's flat pricing actually worked worse. If you've ever wondered whether to show monthly vs. annual, or whether a strikethrough price matters, this episode has a concrete answer. #PricingPsychology #ConversionRateOptimization #SaaS #ABTesting #AnchoringEffect #TrialToPaid #Marketing #CROStrategy #LandingPage #PricingPage #BehavioralEconomics #DataDriven #RevenueGrowth #LucasAndLuna #FexingoBusiness #BusinessPodcast #MarketingPodcast #CROCaseStudy Keep every episode free: buymeacoffee.com/fexingo

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