Episode 169 - Measuring Marketing Effectiveness The Right Way
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Episode 169 - Measuring Marketing Effectiveness The Right Way
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Don’t confuse anything I’m about to talk about with Marketing Mix Analytics, an old BigCo statistical machine designed to distinguish which of 15 marketing buckets had the most influence on sales growth in the past year. Just mentioning the topic makes me want to rage at the naivete with which people purchase its promises. Separate video required.
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