Portland is the Epicenter of Women’s Sports with Lisa Bhathal Merage
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Portland is the Epicenter of Women’s Sports with Lisa Bhathal Merage
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Lisa Bhathal Merage is very busy cementing Portland’s reputation as the global epicenter of women’s sports. In partnership with her brother Alex and their RAJ Sports venture, Lisa is the owner and governor of the NWSL’s Portland Thorns and the WNBA’s Portland Fire. They came to own both teams under pretty unusual circumstances. The Thorns were in turmoil after their previous owner was ousted and RAJ Sports acquired the W’s latest expansion team after the initial deal fell through- giving them only 15 months to build a franchise from scratch. During Lisa’s tenure, the Thorns and the Fire have maintained some of the highest attendance numbers and most lucrative sponsorship deals in their respective leagues.
In this episode of The Deal, Lisa tells Alex and Jason how running the Thorns and the Fire led her to her purpose. She details the unique challenges of starting an expansion franchise in one league while also running a turnaround effort in another. She also shares how she splits her time as a governor in both the NWSL and the WNBA and how her background in fashion shapes her perspective on women’s sports.
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