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Sometimes business growth looks less like a huge breakthrough…

…and more like admitting, “I don’t want to keep doing it this way.”

In this episode of The Riley Black Project, John and Crystal sit down for a no-guest, real-life update episode about pivoting, product ideas, custom order stress, laser business decisions, and figuring out what actually feels sustainable.

Crystal talks through her possible shift into custom laser engraved jewelry using Monarch Pine jewelry blanks, why she’s considering moving away from certain custom products, and how small personalized items may be a better fit for her creativity, workflow, and local market.

We dive into:

• Why custom orders can be more stressful than they look
• The hidden time behind “simple” personalized products
• Pivoting from random custom work to a more focused product line
• Laser engraved jewelry and small gift ideas
• Monarch Pine blanks, findings, and jewelry possibilities
• Considering the xTool F2 for live engraving and small batch production
• Why ease of use matters when choosing your laser tools
• The difference between hobby gear, production tools, and what actually fits your business
• Pricing custom work, design fees, rush fees, and customer communication
• ADHD, creative burnout, and overthinking product ideas
• UV printing struggles, acrylic blocks, photo gifts, and precision problems
• Why sometimes the best business move is simplifying

If you’re a maker, laser owner, crafter, small business owner, or creative entrepreneur trying to figure out your next product line, this episode will feel painfully familiar.

This is the messy middle of business.

And honestly? That’s where the good stuff usually starts.

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