In this episode, we take you behind the scenes of our first-ever Luxury Clothier Collective retreat and unpack the conversations that are drastically changing the way our members approach luxury selling. Spoiler alert: selling custom suits alone doesn’t make your business luxury, and that’s exactly the mindset shift that separates the custom clothiers who succeed from those who don’t. You’ll also get an inside look at what we've changed inside our own sales process to consistently attract bigger opportunities and how you can implement those strategies right now.

Highlights:

02:44 - The choice to keep LCC exclusive and why every custom clothier isn't ready for it.

07:28 - The biggest takeaways from our LCC retreat.

11:51 - Why our Million Dollar Manual sales process still works, and what we've changed for luxury clients.

14:02 - The myth of “good, better, best” and why leading with price isn’t sustainable.

17:17: - Why everything can't be a priority and how that helps define your areas of focus.

20:41 - The shift from passive wanting to knowing what you deserve.

24:40 - Why your margins determine whether your business survives or struggles.

26:26 - The power of learning from clothiers at different stages of business, all working towards the same outcome.

30:21 - The difference between selling custom clothing and selling luxury, and why most custom clothiers are too afraid to make the leap.

31:58 - Is LCC right for you?

Resources + Links
Apply for Luxury Clothier Collective Mastermind HERE
More resources for custom clothiers HERE
Watch on Youtube

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Appointment Only in IG: @appointmentonlypod