"Flat White Or F*** Off": Rory Sutherland's Marketing Masterclass (Re-Release)
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"Flat White Or F*** Off": Rory Sutherland's Marketing Masterclass (Re-Release)
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What if the biggest breakthroughs in business don’t come from logic, but from noticing what others overlook?
In this episode, Rory Sutherland unpacks the moment a late-night scroll through economics blogs led him to Nudge, sparking a fascination with behavioral science that would quietly transform global brands. From saving a snack brand with a single word to helping an airline generate millions through a subtle design change, Rory shares the twists, experiments, and happy accidents that redefined how companies speak to their customers.
It’s a masterclass in innovation, risk, and the power of seeing things differently, straight from the man who helped transform marketing with his unconventional insights.
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