DesignedUp
A Designer's Guide on How to Lead Inside the Tech Industry
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DesignedUp
Narrated by:
Emma Carter
Buy Now for £14.36
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Narrated by:
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Emma Carter
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By:
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Emma Carter
Praised by John Maeda, VP of Design and Artificial Intelligence at Microsoft, as a refreshing antidote to career stagnation, and by Jeff Gotthelf, author of Lean UX and Sense & Respond, as a roadmap to redesigning how organisations work, DesignedUp tackles a challenge many designers know well: being undervalued, misunderstood or sidelined in tech-led environments.
When design is treated as a “nice extra” rather than a strategic driver, influence is lost. DesignedUp shows you how to change that.
Drawing on frameworks, methods, and real-world stories from global technology and design leaders, including Rebecca Parsons at Thoughtworks, Andreas Markdalen at frog, Lauren Pleydell-Pearce at PwC UK, and Andy Polaine, formerly of Fjord, this book shows you how to:
Harness your strengths
Speak the language of business and technology
Influence engineers, stakeholders, and executives
Make compelling design arguments that resonate
Turn leaders into design champions
DesignedUp helps you move from the margins to the centre, so design doesn’t just get a seat at the table, it reshapes it!
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