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How Diets Make Us Fat

What The Diet Industry Doesn't Want You to Know

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About this listen

Start the new year by reclaiming your power over food: unlearn diet myths, find balance, and make this your year of sustainable change!

You've probably lost weight before. The hard part is keeping it off.

Diet culture has trained us to chase quick fixes, believe restriction is strength, and feel that rules are safer than trusting ourselves with food.

It leaves us dependent on plans, suppression, and external control, convinced that without them, we'll spiral. And ultra-processed foods keep pulling us back into the binge-restrict cycle, making balance feel impossible.

The truth is, losing weight doesn't silence food noise. Unless you learn to work with your all-or-nothing thinking and unpick the damage diets have done, the same struggles will resurface - whether you're dieting, medicated or winging it.

In How Diets Make Us Fat, Shahroo Izadi shows how diets created the very problem they promised to solve, rewiring millions of us to eat in extremes while selling us back our own power at a price. Drawing on interventions used in addiction recovery for the most resistant clients, and her own experience of losing eight stone and keeping it off, she lays out a clear, compassionate framework for developing a dieting-damage-informed way of eating - one that finally allows you to manage your weight without fear or dependence.

Because losing weight is only part of the story. Learning to live free from diet culture's grip is the real victory.

©2025 Shahroo Izadi (P)2025 Bonnier Books UK
Diets, Nutrition & Healthy Eating Fitness, Diet & Nutrition Hygiene & Healthy Living Personal Development Personal Success Weight Loss & Weight Control
All stars
Most relevant
For me, discovering this approach and hearing the insights Shahroo Izadi shares has been such a lightbulb moment and I highly recommend anyone who has ever felt they have "failed" at a diet to get this book.

It gives a refreshing perspective on why the cycle of yo-yo diets persists and what you can do about it for yourself. It's not a prescriptive approach to eating that disregards the reality of your own daily life but it's about learning the lifelong tools to help develop your own plan and adapt to the challenges that come along.

After decades of being on/off diets, each leaving me in a worse place than before, I now have a much better understanding of what actually works for me and a realistic perspective on what will be challenging, and importantly what I can do about that - not relying on willpower alone or having strong enough motivation no matter what day, but by using evidence from my own experience and focusing on skill-building to support long term habit change.

I do see the impact on my body but most importantly Shahroo's approach has given me a calmness around food that I have never had. Plus an understanding of what structures help me long term with my relationship with food - not chasing a number on a scale but understanding how self-compassion and creating my own bespoke plan are key, not just in relation to food but in behaviours that impact how I feel and how likely I am to do/not do something I will regret tomorrow when it comes to choices around food.

What's more, this message isn't coming from someone who has never walked in our shoes (or our fluctuating size jeans!). Shahroo shares her experiences with dieting but also how her background in addiction treatment gave her the tools to break out of the diet cycle, so there's a reassurance that comes from her writing because she is speaking from experience.

Inspiring insights

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A practical , engaging book that left me feeling empowered and hopeful. Shahroo has the perfect voice too !

Empowering!

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This book is really good and well thought out. If you have been doing multiple diets and feel powerless and stuck. This book will help you. She explains how the diet culture ends up making us become more fat which is the opposite of what people who diet usually try to achieve. Living a life where you constantly try to lose weight and end up on the oopsite side of the scale makes you feel powerless and stuck. This is book is about how to get you out of the endless yo-yo dieting and fix your brain thinking pattern to lead to behaviour that will help you get to mentally peaceful place and you will also lose the weight. Life changing book.

The start of end of the diet cycle

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