My Life in Advertising
Failed to add items
Add to basket failed.
Add to wishlist failed.
Remove from wishlist failed.
Adding to library failed
Follow podcast failed
Unfollow podcast failed
3 Months Free
My Life in Advertising
Buy Now for £12.20
-
Narrated by:
-
Mike Woodly
"My Life in Advertising" by Claude C. Hopkins offers a riveting glimpse into the early 20th-century advertising world through the lens of one of its most innovative practitioners. This autobiographical work not only chronicles Hopkins' rise from humble beginnings to become a leading figure in the advertising industry, but also imparts the wisdom and strategies he developed along the way.
Hopkins, known for his rigorous testing and result-driven approach, shares insights into the psychology of consumers, the importance of direct response advertising, and the power of honest, compelling copy. His narratives are filled with fascinating anecdotes and timeless principles, making this book an invaluable resource for marketers, advertisers, and anyone interested in the historical roots of modern advertising practices.
©2022 Quill Publishing (P)2024 Quill Publishing