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The Real Deal

My Story from Brick Lane to Dragons' Den

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The Real Deal

By: James Caan
Narrated by: James Caan
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James Caan is one of Britain's most successful entrepreneurs. Dropping out of school at just 16, he started his business life with no qualifications and two pieces of advice: 'Observe the masses and do the opposite' and 'Always look for opportunities where both parties benefit'. Armed with just his father's wisdom, his own unique charm and the Yellow Pages, James Caan built a market-leading business with a turnover of more than #130 million from a broom cupboard.

The Real Deal is the incredible story of James Caan's remarkable life. From his childhood as a Pakistani immigrant in Brick Lane in the 1960s and his decision not to go into the family business, to the phenomenal success of his first company, this book traces James's journey to both financial and personal maturity. It deals with his disappointment upon realising his goals too early, and offers a frank account of what success at 30 really means.

The Real Deal brings us bang up to the present day, including the truth about his role on Dragons' Den, what his charity work in Lahore, Kashmir, and Kosovo means to him, and how he has come to completely re-evaluate the true value of money.

This rag-trade-to-riches story is an intimate account of an exceptional journey. It is a searingly honest exploration of James's path to success and a source of inspiration for anyone looking to emulate his extraordinary business skills.

©2008 James Caan (P)2009 James Caan Business Professionals & Academics Inspiring Success Heartfelt Thought-Provoking Banking Middle East
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James Cann, delivers a fascinating account of his rise to the top. This audiobook provides any budding entrepreneur with masses of tips and insight into the man behind the sharp suit. James Cann takes you from his roots in the bustling ‘Brick Lane’ to the heady heights of selling his recruitment business for millions, to ultimately becoming a Dragon on Dragon’s den. From maverick business man to respected philanthropist, James Cann has lived the life that most can only dream of. He provides you with the route-map to success and encourages you to live a remarkable life, no matter what business venture you decide to pursue. Enjoy, learn and prosper.

N. Matheson

Enter the Dragon....

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One of the best Audio books I have ever listened to. A very honest account of turning youthful ambition into global wealth. James charm and honesty comes across really well and make you believe that people can be a tycoon but still be a decent person

Inspiring, humble, honest

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What made the experience of listening to The Real Deal the most enjoyable?

I love the honest account of James Caan's life. There's lots of useful business tips in there as well.

What did you like best about this story?

The honesty

Did you have an emotional reaction to this book? Did it make you laugh or cry?

Inspired me

Great listen, currently on my second run through

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This was a brilliant story or determination and resilience.
I never knew how James Caan started his life. Very uplifting.

Brilliant Book

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Really great story he goes into lots of detail and gets really quite personal. I have a lot more respect for him now as a businessman.

The one issue is the editing. I can only assume the physical book had pull quotes as he seems to repeat himself for no reason. His voices changes quite a bit which I'm not sure if it's to do with different recording days or particularly emotional parts of the story.

Overall a great story, very insightful and great for people in sales or business.

Great story shame about the editing

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