29: Keith Sherman
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29: Keith Sherman
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Episode 29 of the #PADpod features Keith Sherman founder of Keith Sherman & Associates (KSA) – a global firm is a communications firm for a diverse range of entertainment, arts, lifestyles, and international brands. KSA has represented hundreds of Broadway, Off Broadway and touring productions, films, television broadcasts, Olympic sports, music projects and major events globally. The company represented The New York Times for a decade, the Tony Awards for 18 years, the Drama Desk Awards for 12 years, and the Chita Rivera Awards for nine years. From figure skating to film and from music to musicals, Keith and his team have represented nearly 400 events over the last 36 years and counting. Rob and Keith talk about his humble beginnings at #WashU working for the Student Life newspaper and his involvement with the PAD that allowed him to blend his business and marketing background with a life in the arts. It would be bad PR to miss this episode, so give it a listen!