Wanting to break into a new building type or market sector is exciting, but it comes with a real challenge: how do you win work you or your firm has never done before? In this episode of As Built, Patience and Brian tackle one of the most common growth obstacles for architecture and construction firms, and lay out a practical roadmap for making the transition.

We explain how to:

• Identify transferable skills and processes from your existing portfolio

• Use photo and video storytelling

• Quietly expand into a new sector without alarming your current clients or signaling inexperience to prospects

If you're feeling like you're stuck in a cycle of "wanting to do it but haven't done it to prove you can do it," this episode is for you. Subscribe to As Built so you never miss an episode.

Project sheets might not get your blood racing, but they can make or break your next RFP response. In this episode of As Built, co-hosts Patience Jones and Brian Jones dig into what it actually takes to upgrade your project sheets from a static archive into a strategic tool that wins commissions.

Episode Highlights:

• The two core purposes every project sheet must serve

• Why a "kitchen sink" version is the right starting point for tailoring submissions to specific RFPs

• How storytelling, context-driven photography, and linking to dedicated project pages online can help your firm stand out from the competition.

Patience and Brian also tackle why listing your project partners is a sign of strength, not a liability, and how to think about QR codes and hyperlinks that extend your document beyond the printed page.

If you want to stop scrambling every time an RFP lands and start submitting materials that actually communicate your value, this episode is for you. Subscribe to As Built so you never miss an episode.

In this episode of As Built, co-hosts Patience Jones and Brian Jones tackle the most frequently asked marketing questions they hear from professionals across all industries and leadership levels, no live audience required.

They cover which social media platforms your firm actually needs to be on (and why cross-posting the same content everywhere is a waste of time), whether social media is truly non-negotiable for firm growth, and the real reasons your award-worthy project might not be getting published. They also dig into the "easy button" question every firm asks: what's the single most impactful thing you can do for marketing when time is limited?

Whether you're just getting started or refining an existing strategy, this episode offers honest, practical guidance rooted in years of experience working with architecture and design firms. Subscribe to As Built wherever you listen to podcasts so you never miss an episode.