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Kevin Tyler on Building Bay & BNE, Fractional Marketing, and Storytelling That Moves People

The Blackbridge Mindset Podcast hosts catch up and introduce guest Kevin Tyler, a marketing strategist and founder of Bay & BNE, a Santa Monica boutique consultancy named after Bay and Bicknell streets and the nearby historic “Inkwell” beach space. Kevin explains how the company’s name reflects lineage, identity, and the importance of storytelling in modern branding, emphasizing that businesses should practice the same storytelling they sell. He shares his path from varied agency and higher-ed roles to entrepreneurship after leaving a toxic DC agency on December 18, 2024, using 2025 to validate his concept before forming an LLC and scaling with freelancers. Kevin defines fractional marketing, discusses pricing evolution, vetting and rejecting misaligned clients, and advises entrepreneurs to invest in clear messaging and strategy to reach audiences where they already are.

00:00 Welcome to Blackbridge
00:27 Catching Up and Travel Plans
01:40 Airport Chaos Talk
02:37 Meet Kevin Tyler
04:15 Bay and BNE Origin Story
06:11 Storytelling as Strategy
07:18 Why He Went Solo
10:34 Launching the Consultancy
13:03 Cutting the Golden Handcuffs
15:39 What Fractional Marketing Means
17:42 Favorite Brand Projects
22:14 Marketing That Moves People
24:41 Pricing and Value
27:06 DIY Branding on a Budget
29:38 Marketing Yourself Through Community
31:46 Client Fit and Red Flags
34:05 1000 Dollars Marketing Plan
35:24 Marketing Truths and Shortcuts
36:52 Creativity as Fuel
38:18 Where to Find Kevin
38:48 Podcast and Book Shoutouts
40:34 Food Favorites and Travel
41:41 Referrals and Closing Ritual

Insta: @bayandbicknell

Website: www.bayandbicknell.com

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Hosts:

• Mike
• CJ
• Ken

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Season two of the Black Bridge Mindset Podcast kicks off with hosts Mike, Ken, and CJ welcoming Spencer, founder of Twisted Twigs by Spencer, a handcrafted wreath and garland business built around unique designs and the stories behind them. Spencer shares how a long-time hobby and encouragement from friends and family led him to launch, how each piece begins with a short story and theme, and why customer service and communication are central to his brand. He discusses costs, vendor research, budgeting, timelines, turnaround expectations, customization workflow, and using website analytics and social media to guide marketing. Spencer describes early validation through pop-ups and neighbor sales, upcoming seasonal collections, and goals like farmers markets and pride events, and he leaves a question for the next guest about defining moments in business.

Web: https://www.twistedtwigsbyspencer.com

Facebook Twisted Twigs By Spencer

Insta @twistedtwigsbyspencer

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Mandy Ralston: Innovating Autism Care with Tech and Big Data | Black Bridge Mindset Podcast

Welcome to another engaging episode of the Black Bridge Mindset Podcast, where we explore the powerful intersection of culture, entrepreneurship, and business. In this episode, hosts Mike, Ken, and CJ are joined by an extraordinary guest, Mandy Ralston. Mandy is a queer neurodivergent serial entrepreneur with over 25 years of experience in behavior analysis. As a certified behavior analyst, Mandy has founded and scaled multiple clinics focused on applied behavior analysis (ABA) for autism and other developmental disabilities. Dive deep into Mandy's journey of entrepreneurship, her cutting-edge tech startup Non-Binary Solutions, and the role of big data and AI in transforming autism care. Learn about the importance of diverse perspectives, personalized medicine, and get valuable insights into how to start and scale a business in the healthcare field. If you're looking for serious inspiration and actionable advice, this episode is a must-watch!

00:00 Welcome to the Black Bridge Mindset Podcast

00:38 Saturday Morning Catch-Up

03:33 Introducing Our Special Guest: Amanda Mandy Ralston

06:41 Mandy's Journey into Behavior Analysis

11:46 Building and Scaling Clinics

15:54 Starting Non-Binary Solutions

20:09 Navigating the Startup World

30:38 The Importance of Social Media and Networking

31:47 Why a Tech Company?

33:03 The Surge in Autism Providers

33:59 The Role of Technology in Autism Diagnosis

35:17 Big Data and Personalized Medicine

36:04 Understanding Autism Spectrum

37:44 Intensity of Applied Behavior Analysis

40:30 Managing Bias in Professional Settings

45:19 Entrepreneurial Influences and Journey

49:55 Introducing Noetic AI

52:56 Advice for Parents and Clinicians

55:32 Lightning Round and Closing Remarks

Guest’s Socials:

Website: Nonbinary Solutions , Amanda Ralston

Facebook: Nonbinary Solutions

Instagram: nonbinary_solutions

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Hosts:

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• CJ
• Ken