SEO isn’t dead. But it’s not the whole story anymore.
In this first episode of Build Tomorrow, Brandon (founder of Yes Chef Studio) and KP (Manager of the EMEA support team at Webflow) unpack the shift from traditional search engines to AI-powered answer engines - and why most websites aren’t structured for what’s coming next.
When was the last time you actually clicked a blue link?
Search behaviour is changing fast. People aren’t browsing - they’re asking. And if AI doesn’t understand what your company does, who you serve, and why you’re different… you won’t just rank lower.
You’ll be invisible.
In this episode, we break down:
The real difference between SEO and AEO
Why “ranking #1” might matter less than being selected
What AI systems actually need from your website
Why clarity now beats clever marketing copy
How to structure your positioning for the next discovery layer
If you care about traffic, positioning, or the future of how companies get discovered online - this conversation is for you.