In this episode of Chat With Sean, I’m joined by Daniel Horowitz, Enterprise SEO and AEO strategist at Salesforce. Daniel shares insights into how AI-driven search is reshaping enterprise SEO, the challenges of measuring success in a zero-click world, and strategies for building topical authority and content visibility across complex products and long buying cycles.

We discuss the shift from traffic-focused metrics to visibility-driven strategies, how AI tools are influencing enterprise SEO workflows, and the importance of educating stakeholders about the changing search landscape. Daniel also explores practical ways to optimise content for AI models, internal linking, and content clusters to ensure the right information reaches the right audience at the right time.

Daniel discusses:

- How AI search and AI summaries are changing enterprise SEO strategies

- Measuring visibility and influence rather than just traffic

- Building topical authority and content clusters for complex product suites

- Aligning SEO with organisational strategy and educating leadership

- Using AI tools to streamline SEO workflows while maintaining human oversight

Topics covered include:

- The compression of top-of-funnel search and its impact on enterprise SEO

- Adapting content for AI search models like ChatGPT and Google Gemini

- How to optimise product comparison pages and middle-funnel content- Internal linking and backlink strategies in AI-driven search- Using AI for research, content outlines, and workflow augmentation- Balancing human-first content creation with AI-assisted processes- Measuring success with visibility, sentiment, and conversions rather than traffic alone-

Preparing stakeholders for changes in search behaviour and AI adoption

- The future of enterprise SEO in an AI-first world and multi-model search environment

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