Topics Covered:

• Debating the greatest NBA rookie class ever — the case for the '96 draft • How Iverson, Marbury, and that era merged hip-hop and basketball culture

• How playoff scouting changes every round and every series

• The Caruso/Shai scheme — leaving shooters open to stop the primary ball

handler • Shammgod's connection to Sean Sweeney and the Dallas Mavericks defensive system

• The analytics debate: 'winning analytically' vs. winning on the scoreboard

• Why mid-range basketball will never die — Jordan, Kawhi, JB prove it • Kiss's basketball upbringing in Yonkers and Coach Rob Morton's Westside Cobras

• The moment Kiss chose basketball over baseball and football — and then chose rap

• How AAU basketball has changed for better and worse since their era

• NIL, transfers, and the loss of legacy and school identity in college basketball • Mental health in professional sports — preparation must happen before the money

• The GPS metaphor: life reroutes, it doesn't stop — Jalen Brunson's second- round story

• Growing together: turning your best friend into the accountant, not leaving them behind

• Job vs. career: why Shammgod chose coaching over celebrity training

Host: Jadakiss (Kiss) — Hip-Hop Legend and die-hard Knicks fan

Host: God Shammgod (Shamm) — NBA Assistant Coach, New Orleans Pelicans | Former NBA Player & Streetball Icon | Lifelong New Yorker

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

There's no podcast quite like this one. Jadakiss — one of hip-hop's greatest lyricists and a die-hard New York Knicks fan — and God Shammgod — NBA legend, current assistant coach for the New Orleans Pelicans, and one of the most respected basketball minds in the game — have been talking hoops in private for years. Now, thanks to Fanmire and My Code, they're finally doing it in public.

In this debut episode of Check It Up Podcast, Kiss and Sham bring all the energy of two guys who grew up together in New York City, bonded over basketball and culture, and never stopped pushing. With the Knicks in the NBA Finals for the first time in decades, they dig into what this moment means for the city — from Madison Square Garden's unmatched playoff atmosphere to the economic and cultural ripple effects a championship would bring to every corner of New York.

They go deep on the X's and O's: Jalen Brunson's steady leadership and underdog rise, Karl-Anthony Towns' transformation into a true big-man role, the Knicks' return to position basketball in a positionless era, and why Wembanyama and the Spurs didn't have an answer for New York's physicality. Shammgod shares his personal connection to both sides of the Finals matchup — having coached JB in Dallas and working alongside Spurs assistant Sean Sweeney — offering a rare behind-the-curtain perspective few can provide.

Beyond basketball, Kiss and Sham reflect on what it means to come from the hood, be labeled an underdog, and keep pushing anyway — drawing parallels between their own journeys and Brunson's path from a second-round draft pick to the best point guard in the league. And they drop a tease that has nothing to do with rap or basketball: two New York legends are entering the tech world, and they say it's going to blow people's minds.

This is just the beginning. Subscribe and don't miss what's coming.

Host: Jadakiss (Kiss) — Hip-Hop Legend and die-hard Knicks fan

Host: God Shammgod (Shamm) — NBA Assistant Coach, New Orleans Pelicans | Former NBA Player & Streetball Icon | Lifelong New Yorker

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

The wait is over. Welcome to Check It Up, the new podcast hosted by legendary rapper and entrepreneur Jadakiss and basketball icon God Shammgod. From sports and hip-hop to business, culture, and life, Check It Up brings real conversations, untold stories, and the relationships behind the headlines. Each week, Jadakiss and Shammgod sit down with athletes, artists, entrepreneurs, and changemakers to talk about the moments, lessons, and experiences that shaped their journeys. Subscribe now and get ready for Episode 1. Follow along for new episodes, exclusive clips, and behind-the-scenes content. #CheckItUpPodcast #Jadakiss #GodShammgod

Follow Check It Up:
Instagram: https://www.instagram.com/thecheckituppod
TikTok: https://www.tiktok.com/@thecheckituppodcast
YouTube: https://www.youtube.com/@CheckItUpPodcast

Hosted by:
Jadakiss
God Shammgod

Presented by mycodemedia.com

Host: Jadakiss (Kiss) — Hip-Hop Legend and die-hard Knicks fan

Host: God Shammgod (Shamm) — NBA Assistant Coach, New Orleans Pelicans | Former NBA Player & Streetball Icon | Lifelong New Yorker

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.