Content Strategy Insights cover art

Content Strategy Insights

Content Strategy Insights

By: Larry Swanson
Listen for free

Conversations with content strategists from all crafts (strategy, design, engineering, operations, etc.) and backgrounds (enterprise, agencies, UX, content design, technical communication, marketing, SEO, publishing, journalism, etc.).Copyright 2017-24 Larry Swanson & Elless Media Economics
Episodes
  • Rob Hanna and Lance Cummings: Information Typing in DITA

    Rob Hanna and Lance Cummings: Information Typing in DITA
    Jun 28 2026

    Good communication has always been about understanding your audience — shaping your message to match how they think, what they need, and what they'll do with it.

    Information typing, the "IT" in the technical documentation standard DITA, codifies that practice into a design discipline that organizes content around its function rather than its form.

    Rob Hanna and Lance Cummings explore how information typing clarifies writing for human readers and have discovered in the process that those same structural principles help AI deliver better results.

    https://ellessmedia.com/csi/info-typing/
    Show More Show Less
    33 mins
  • Melanie Seibert: Managing Content Design Teams

    Melanie Seibert: Managing Content Design Teams
    Mar 31 2026

    Few people have advanced the craft and management of content design as much as Melanie Seibert. She's been designing content experiences and managing design teams for more than 25 years. She recently captured some of her best insights in a new book, "Managing Content Design Teams."

    https://ellessmedia.com/csi/melanie-seibert-2/
    Show More Show Less
    29 mins
  • Brad Bolliger: Pragmatic Semantic Modeling for Government Data

    Brad Bolliger: Pragmatic Semantic Modeling for Government Data
    Jan 12 2026

    Brad Bolliger entered the knowledge graph space via enterprise software system design and data analytics. That background informs their pragmatic and strategic approach to the use of semantic technology in systems that facilitate information exchange across government agencies.

    https://knowledgegraphinsights.com/brad-bolliger/
    Show More Show Less
    34 mins
adbl_web_anon_alc_button_suppression_t1
No reviews yet