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Device Nation Podcast

Device Nation Podcast

By: Kevin Brown
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Device Nation brings you ideas, stories and interviews from the frontlines of orthopedic device sales to encourage and inspire!

© 2026 Device Nation Podcast
Career Success Economics Hygiene & Healthy Living Marketing Marketing & Sales Physical Illness & Disease
Episodes
  • The ABC's of the ASC with IOI CFO Jennifer Fry, CPA!!
    May 18 2026

    What does it look like when healthcare finance, strategy, and vision all collide in one extraordinary facility?

    Device Nation is privileged to bring you the story of Indiana Orthopedic Institute's CFO, Jennifer Fry, CPA!

    From a childhood shaped by veterinary medicine to the C-suite of one of America's most impressive ambulatory surgery centers, Jennifer's path through healthcare is anything but ordinary.

    She's held the room at Franciscan Alliance, St. Vincent Health, Athens Medical Group, and J&J Fry Consulting. She's navigated acquisitions, joint ventures, physician practice management, and interim strategy roles at a major not-for-profit health system.

    Now, as CFO of the newly built Indiana Orthopedic Institute in Noblesville, Indiana, she's helping lead what we believe will be a blueprint for the future of specialty ASC care.

    In this episode:

    🏗️ The story behind IOI's build, how this world-class facility came to life
    🏥 A virtual tour of the space (you'll want to see this in person)
    💻 The tech stack driving efficiency from Ospitek, to Athena's HOP EMR to AI scribe solutions
    👥 How to build a team with a high "PH level", passion and happiness you can actually feel when you walk in
    📊 The KPIs every ASC operator needs to be watching
    💰 Revenue streams beyond the index procedure , the story on DME in a joint specialty setting
    🔩 What a great implant partnership actually looks like — and what reps should be doing right now to be ready for a world full of IOIs
    🚪 Patient acquisition, patient experience, and turning patients into your best marketing
    🔮 The future of specialty ASCs, sunshine ahead, or clouds on the horizon?
    ....and so much more!

    In just 3 years, IOI has grown from 1 Surgeon to 17, and was just recognized as one of the fastest growing companies in the Indianapolis area!

    Be ready to take notes if you're a Surgeon considering getting off the hospital bandwagon, a Rep trying to stay relevant, or a Healthcare Operator looking for a model worth studying!


    📍 Indiana Orthopedic Institute: https://www.indianaortho.com/
    📲 Follow Jennifer: https://www.linkedin.com/in/jennifer-fry-cpa-25391964/

    "Re-Operate" with Therapeutic Technologies: https://therapeutic-tech.com/


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    41 mins
  • Sentinel Research, from Data to Decisions with Dr. Craig Della Valle!
    Apr 23 2026

    Dr. Craig Della Valle shares his thoughts on the past, the present, and the future with Device Nation!

    Respice, Aspice, Prospice

    Dr. Della Valle is one of the country's leading Orthopedic Surgeons, and serves as the Aaron G. Rosenberg Endowed Professor of Orthopaedic Surgery and Chief of the Section of Adult Reconstruction at Rush University Medical Center.

    Ministrare per scientiam

    We talk about hips, knees, robotic unis, infection, how to write the abstract that gets published, metal versus ceramic heads, cones, hip resurfacing (one of my favorite subjects), and so much more!

    So admire his "different think", his leadership at AAHKS, CCJR, sharing his prolific research around the world. Whether you're a "Latin Lover" or not, I promise you will walk away inspired!

    On a personal note, change is coming in our space...and fast! What's the answer for us in industry?

    Mutando mutamur

    1/3 1/3 1/3.....Ready to tackle that 1/3 that counters what we're doing now?

    "By changing, We are changed"

    Dr. Della Valle: https://dellavalleortho.com/







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    1 hr and 19 mins
  • It's that time again....The 2026 Device Nation National Sales Meeting!!
    Mar 23 2026

    A National Sales Meeting is much more than just a "big company meeting", it's a strategic reset, motivational boost, and alignment tool rolled into one. Device Nation is privileged to share just that with this amazing audience courtesy of Surgeons, Reps and Industry professionals I so respect and trust answering this question:

    "What's the Fix in 2026?"

    What do we need to hold onto, grab a hold of, or let go of to find success?

    Perhaps adding a joint replacement nutritional supplement to your clinic, your bag, is one of those very things to grab hold of this year!

    Learn more at mend.me/devicenation

    Please let us know your thoughts and anything else we can do to support this opportunity.

    Thanks!

    Huge thank you to our A-list roster of speakers, get ready with that whiteboard!!

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    1 hr and 3 mins
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