As an author, have you ever gotten offers in your inbox that promise you things like turning your book into a movie or getting it highlighted in a featured magazine or make your book an overnight Tiktok trend? Mike and AJ have received hundreds, maybe even thousands, of these emails. It’s simply fishing and scammers trying to pull the rug out from underneath new and aspiring authors. AJ and Mike break down these scams and how to catch them before you fall into their trap.

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Page Two Simplified

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In this week’s episode, Mike and AJ talk about the use of Substack and newsletters as an author. They discuss what has worked for them and what has flopped. If you're struggling starting out and figuring out revenue generation, this episode is for you!

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Page Two Simplified

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Write A Must-Read

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In this episode, Mike and AJ talk about the pros and cons of hybrid and traditional publishing. Mike and AJ discuss their own personal journeys through publishing their books and why they chose the paths they did. Wherever you are in your journey of authorship, this episode will be full of information you need to know!

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Take Breaks, Work Better by John Briggs

Time Freedom by Brian Herriott

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Surprise! This week, we have a bonus episode all about what happens when your readers are upset with you. Author of Shrill, Lindy West, was a feminist sensation who became a millennial icon. But when her next memoir, Adult Braces, hit the market, it stirred up a frenzy of backlash. Articles started coming out, and West and her partners did not appreciate what was being said. Soon enough, it snowballed out of control. Mike and AJ are here to help authors who may find themselves in this situation and to show them how to respond.

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In this episode, AJ and Mike discuss and reflect on the publishing industry and its evolution over the years. They even share what their predictions are for the future of book publishing. Mike and AJ will be making some pretty bold statements, you do not want to miss!

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The Coaching Habit, by Michael Bungay Stanier

The Comfort Crisis, by Michael Easter

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In this episode, AJ and Mike discuss all about validating your book’s content before and during writing. They call this “test driving” your content, to see if your content really resonates with readers. Identifying where your readers get confused, overwhelmed, or bored helps to improve your book to better serve your audience. Mike and AJ give actionable steps on how to execute these “test drives.”

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Test Drive Your Content video program

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In this episode, AJ and Mike talk about all things special editions and why they might just increase your audience engagement. Special editions are dominated by fiction books, but why not non-fiction? AJ and Mike weigh the pros and cons and why polling your fanbase first is always the best strategy.

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Rise of the You-prenuer, by Chris Ducker

Different is Better than Better, Sally Hogshead

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In this episode, AJ and Mike debate whether AI causes intellectual atrophy or is a potential augmentation tool for authors. AJ brings up both the loss of creativity and the ethical issues of AI’s training data. Mike argues that can be helpful with tools such as transcription and summarization. This is an episode you do not want to miss.

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AJ's Summer Camp

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