FRAME: The First 60 Minutes
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About this listen
The first sixty minutes after something breaks determine everything. The frame you set in that window, or fail to set, shapes every conversation that follows. Corrections don't fix a lost frame. They fight it.
In this episode, Izzy Torres goes deep on FRAME: the first phase of the Frame → Flood → Follow model. What to post, when to post it, and why your approval culture and perfectionism are killing your response before it starts.
Topics covered: the three windows inside the first sixty minutes, why first in wins, how to build pre-cleared rapid response language, and what it means to choose terrain instead of just responding.
The Signal is produced by The Signal Lab. Izzy Torres is an AI persona — disclosed, every episode, up front. Find us wherever you get your podcasts. Learn more at thesignallab.ai.