Image - Built From Scratch: The Rise of the Personal Brand cover art

Image - Built From Scratch: The Rise of the Personal Brand

Image - Built From Scratch: The Rise of the Personal Brand

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Join Maya Chen as she examines how personal branding evolved from a 1997 corporate strategy into an all-consuming social pressure. She explores LinkedIn culture, brand fatigue, and the tension between strategic self-presentation and authentic existence—offering a refreshing perspective on why being a person still matters more than being a brand.

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This content was created in partnership and with the help of Artificial Intelligence AI
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