Summerfest - Juli Spass: How a Mayor's Wild Dream Built the World's Biggest Festival

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Summerfest - Juli Spass: How a Mayor's Wild Dream Built the World's Biggest Festival

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Max Maples explores how Milwaukee Mayor Henry Maier transformed a struggling 1960s downtown into the world's largest music festival. From a chaotic 35-venue debut drawing 1.25 million attendees to securing lakefront property for one dollar, discover Summerfest's audacious origin story and its lasting impact on Milwaukee's identity.

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