Summerfest - The Great Format War: Eleven Days vs. Three Weekends

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Summerfest - The Great Format War: Eleven Days vs. Three Weekends

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Max Maples explores Summerfest's controversial shift from eleven consecutive days to three weekends post-pandemic. Milwaukee's Guinness-certified "World's Largest Music Festival" lost 20% of performers and saw attendance drop to 556,000 from its million-person peak. Examining economic impact, fan reactions, and what makes this seventy-five-acre lakefront festival irreplaceable, Max asks whether efficiency or excess defines Milwaukee's musical identity.

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