If you've ever felt like you're posting into the nether… if you feel invisible… if all you get is crickets on social media… this is for you.

I've just taught my clients a training called The Engagement Extractor, and in this episode I'm giving you the mini version: the tactics, tools, and beliefs underneath it.

Here's the truth: for most people it's not the algorithm… and it's not effort. I believe your content isn't personal enough.
And remember this: content doesn't convert, conversations convert. The job of content is to generate conversations.

The "Big 6" content types (and the 3 that work best)

The six types are:

👉🏼Personal beliefs
👉🏼Personal stories
👉🏼Lifestyle shares
👉🏼Results shares (your results + client results)
👉🏼Engagement questions
👉🏼Invitations

From my own best-performing posts, the winners are: beliefs, stories, and engagement questions.

And here's the line to steal:
Tips get saved. Stories get shared. Beliefs get argued.

Why personal content wins
👉🏼Stories are relatable
👉🏼Beliefs create reactions
👉🏼Intimacy drops "commenting friction"
👉🏼Real stuff cuts through polished stuff
👉🏼Comments matter (they carry way more weight than likes, and they start conversations)

The 9 places to pull content from (so you never say "I've got no stories" again)

These prompts come from your actual week, not your head:

Moments — what actually happened this week?
Reactions — what made you think something again? what did you watch/see?
You — what did you catch yourself doing this week?
People — anything someone did/said that stood out?
Wins — what's a small win from this week?
Standards — what's something you'd never do?
Decisions — what did you decide this week?
Outside of work — what happened that's nothing to do with business?
Random — what's stuck in your head?

Homework (do this before you click off)

Open your notes/calendar/photo album and look at the last 7 days.
Write down one moment, one reaction, one belief — then post it with no polish and no overthinking.

Connect with Me
Instagram - https://www.instagram.com/paulmortofficial
Facebook - https://www.facebook.com/MrPaulMort/
LinkedIn - [www.linkedin.com/in/paul-mort](http://www.linkedin.com/in/paul-mort)
TikTok - https://www.tiktok.com/@paulmort
YouTube - https://www.youtube.com/@paulmortofficial

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