If you set goals, smash them for a few days (or two weeks)… and then they die by Valentine's Day, this is for you.

Most business owners think they've got a goal problem. I don't.
I think you've got a stopping problem, you keep starting… then stopping… then starting again.

In this episode, I break down why you quit right before the payoff, and the "cheat code" I use so I never miss more than once.

What I cover
January Man: two weeks of beast mode, one slip, then "I'll restart Monday"

The Lag Effect (from The 12 Week Year): your results today are an artefact of previous behaviour

Why silence, crickets, no movement, no sales, isn't failure, it's the price of admission

The trap of all-or-nothing (sounds tough, really means you quit when it's inconvenient)

Minimum Effective Dose: the smallest thing that still counts, your floor, not your ceiling

Never miss twice: one miss is human, two misses is a pattern, three misses is a quit

Next Action: stop carrying the last mistake and "play the next ball" (I tell a story about Sunderland/Newcastle and Luke O'Nien's "NA" rule)

HOMEWORK:
Pick ONE thing you keep starting and stopping (posting, emails, sales calls, training, journaling, DMs).

Write down:
Your maximum version (perfect Tuesday)
Your minimum version (the smallest version that still counts when life is chaos)

Then live by the rule: minimum effective dose + never miss twice.

Connect with Me
Instagram - https://www.instagram.com/paulmortofficial
Facebook - https://www.facebook.com/MrPaulMort/
LinkedIn - www.linkedin.com/in/paul-mort
TikTok - https://www.tiktok.com/@paulmort
YouTube - https://www.youtube.com/@paulmortofficial

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