On this episode of the Marketing & AI for SMEs Podcast, Lisa Raehsler joins Jeremy Yang to talk about running paid ads in the AI era. Lisa has spent 18+ years in PPC, founded Big Click Co, writes for Search Engine Journal, and is named in the Top 50 Most Influential PPC Experts.

The conversation covers why ChatGPT is the wrong tool to write Google Ads copy (and why Gemini is the better default), why "it's still learning" is often cover for bad campaign performance, why moving from Target CPA to Performance Max isn't a real fix, and what happens when Google's auto-recommendations get left on for too long. Lisa and Jeremy also get into the difference between B2B and B2C PPC, where LinkedIn Ads still earns its keep, what ChatGPT's new ad interface actually looks like, and why a PPC career started in the AI era is going to struggle the first time something breaks.

If you run paid ads for an SME, manage Google Ads or Meta in-house, or work agency-side and want to hear how a top 50 PPC veteran thinks about the next 6 to 12 months, this one's worth a watch.

Watch the podcast episode here ➡️ https://www.youtube.com/watch?v=wJBROFAwyCk

👍 Subscribe to The Marketing & AI for SMEs Podcast for more episodes like this

Connect with Lisa Raehsler
LinkedIn ➡️ https://www.linkedin.com/in/lisaraehsler/
Big Click Co ➡️ https://www.bigclickco.com/
The Paid Media Mix newsletter on Substack ➡️ https://thepaidmediamix.substack.com/
Lisa's articles on Search Engine Journal ➡️ https://www.searchenginejournal.com/author/lisa-raehsler/

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Connect with Jeremy Yang
LinkedIn ➡️ https://www.linkedin.com/in/jeremy-yang/

Connect with Digital Goliath
LinkedIn ➡️ https://www.linkedin.com/company/digital-goliath/
Instagram ➡️ https://www.instagram.com/digital_goliath_marketing/
Website ➡️ https://digitalgoliath.com.au/

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Learn more about Digital Goliath
About Us ➡️ https://digitalgoliath.com.au/about-page/
Our Services ➡️ https://digitalgoliath.com.au/marketing-ads-services/

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Resources
Expert Perspectives ➡️ https://digitalgoliath.com.au/expert-perspectives/
How-To Guides ➡️ https://digitalgoliath.com.au/how-to-guides/

#GoogleAds #AIinPPC #DigitalGoliath #JeremyYang #LisaRaehsler

In this episode of the Marketing and AI for SME Growth, I sit down with Ruby He CPA and Founder of Ruby Strategic, where we talk about why most AI implementations fail before they start, what it actually takes to build AI that works for your business, and how owning your own data is the moat most business owners are ignoring.