This week's episode of Ladies Who Launch is with Sophia & Cinzia, the powerhouse duo behind one of the UK's most-listened-to podcasts, The Girls Bathroom. From building a loyal online community from scratch to launching a sold-out live tour, this episode is a masterclass in building an audience through genuine connection and having fun while doing it.

We get into the founding of their new venture rooms, what it really takes to build a team of women who are aligned with your vision, and because no Ladies Who Launch episode is complete without it, a Greek lunch moment that you absolutely need to hear.

In this episode, we cover:

• How Sophia & Cinzia built their online following
• Launching The Girls Bathroom
• Building up to the live tour
• The realities behind launching rooms
• Why Sophia & Cinzia decided to build a team of women
• A Greek lunch moment

Whether you're a founder, a creator, or someone with a big idea and no idea where to start, this one is for you.

We Are Ladies Who Launch!

CHAPTERS

00:00 Introducing Sophia & Cinzia

01:12 Where It All Began

07:17 Launching Their YouTube Channel

13:19 How They Got Management

20:14 Naming The Girls Bathroom

22:22 Growth Through Lockdown

24:07 Behind Recording The Girls Bathroom

25:41 Behind The Live Tour

30:03 Building The Vision For rooms

34:53 Building An All Female Team

37:14 Navigating Rooms Critique

40:45 Backing Themselves On The Jelly Vase

44:55 Co-Founders and Friendship

47:34 Future Plans for rooms

49:32 Rocket Round

58:29 A Greek Lunch Moment

🔔 New episodes every Wednesday — subscribe so you never miss a launch.

FOLLOW SOPHIA & CINZIA

The Girls Bathroom: https://www.instagram.com/thegirlsbathroom/

Sophia: https://www.instagram.com/sophiatuxford/

Cinzia: https://www.instagram.com/cinziabayliszullo/

FOLLOW US

Instagram: www.instagram.com/weareladieswholaunch/

TikTok: www.tiktok.com/@weareladieswholaunch

YouTube: www.youtube.com/@Weareladieswholaunch

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From a viral TikTok moment to one of the UK's most beloved supermarket staples, this week on Ladies Who Launch, Rochelle sits down with Vivien Wong, co-founder of Little Moons, to unpack the real story behind building an iconic brand from the ground up. Vivien gets refreshingly honest about starting before you're ready (the 80% rule), protecting product quality under explosive demand, and navigating the noise to find the advice that actually moves the needle.

Together, we dig into the sibling dynamic that powers the business, the nostalgia-first brand identity that made mochi ice cream a cultural moment, and what it really looks like to bring in investment and external leadership without losing what made you special in the first place. This one is equal parts strategy and soul and a masterclass in building a brand people genuinely love.

In this episode, we cover:

• Building a career and brand foundation from scratch
• Knowing which advice to take and which to ignore
• Creating the Little Moons brand identity
• Managing explosive growth with effect
• Bringing in investment without losing the soul of your brand

If you're a founder who's overwhelmed by the pressures of starting, this episode is designed to inspire you to start before you’re ready.

We Are Ladies Who Launch!

CHAPTERS

00:00:00 Introduction and Little Moons as a Family Favorite

00:03:08 The Inspiration Behind Starting Little Moons

00:07:06 The Challenges of Creating Mochi: Craftsmanship and Manufacturing

00:12:33 How Vivien's Finance Career Helped Launch the Business

00:14:40 Launching Little Moons

00:16:07 Building the Brand; From White Label to Little Moons

00:19:31 Founding the Business as Siblings

00:23:02 Breaking Into First Major Retail Partnerships

00:28:38 The Viral TikTok Moment and Managing Sudden Demand

00:34:13 Amplifying Virality and Managing Retail Logistics

00:37:07 Business Scaling Challenges

00:41:07 Bringing in Private Equity and a New CEO after 12 Years

00:44:29 The Myth of Overnight Success vs. A Slow and Steady Journey

00:47:27 The Complexities of International Expansion to 38 Countries

00:52:56 Rocket Round: Non-Negotiables, Launch Moments, Daily Habits

00:58:37 Advice for New Founders

01:07:38 Celebrating Success and Vivien's Gratitude

🔔 New episodes every Wednesday — subscribe so you never miss a launch.

#LadiesWhoLaunch #NeverFullyDressed #FashionFounder #BuildingABrand #CultBrand #FemaleFounder #BusinessPodcast #BrandBuilding #SlowGrowth #StartupStory

FOLLOW VIVIEN & LITTLE MOONS

Vivien’s Instagram: https://www.instagram.com/thevivienwong/

Little Moons Instagram: https://www.instagram.com/littlemoonsmochi/

Little Moons TikTok: https://www.tiktok.com/@littlemoonsmochi

FOLLOW US

Instagram: www.instagram.com/weareladieswholaunch/

TikTok: www.tiktok.com/@weareladieswholaunch

YouTube: www.youtube.com/@Weareladieswholaunch

Hosted on Acast. See acast.com/privacy for more information.

The Space NK Miami trip went viral and this week we discussed everything that happened behind the scenes.

In this episode of Ladies Who Launch, Rochelle sits down with Jini Sanassy, Head of PR at Space NK, to unpack the influencer marketing strategy that turned one brand trip into one of the most-talked-about campaigns of the year. From the first mood board to the final metric, Jini reveals exactly how Space NK built an experience rooted in community, inclusivity, and creator relationships that actually convert.

In this episode, we cover:

• How Space NK planned and executed the viral Miami Summer Trip
• Building the perfect guestlist
• Selecting and integrating brand partnerships
• Myth-busting the influencer trip rumors
• Measurement and impact metrics

We Are Ladies Who Launch!

CHAPTERS

00:00 The Space NK Miami Trip That Went Viral

01:59 Setting Campaign Goals

03:26 Selecting The Guest List

07:41 Myth Busting The Trip

10:01 Partner Brands And Activations

17:00 Creative Freedom Vs KPIs

24:30 Measuring Success With EMV

28:58 EMV Vs Sales

30:07 Top Brands And Halo Moments

31:28 Addressing Media Backlash

33:52 Space NK’s PR Team

37:00 Next Years Campaign Plans

43:14 Beauty Is Democratic

48:12 What To Repeat & Refine

50:44 PR Campaign Do’s & Don’ts

🔔 New episodes every Wednesday — subscribe so you never miss a launch.

FOLLOW JINI

Instagram: https://www.instagram.com/jinisanassy/

FOLLOW US

Instagram: www.instagram.com/weareladieswholaunch/

TikTok: www.tiktok.com/@weareladieswholaunch

YouTube: www.youtube.com/@Weareladieswholaunch

Hosted on Acast. See acast.com/privacy for more information.