We're looking at Bonne Maman, the French jam brand that became the #1 premium preserve in the United States without running a single national ad campaign. We'll break down the packaging strategy that did it, the insight behind it, how they deployed it across 50-plus years and eventually turned a jar of jam into one of the most coveted holiday items in the country, the research that explains exactly why this works in the brain, and finish with a 3-step marketing playbook you can start applying to your own product or service today.

STUDY CITATIONS

Lasaleta, J.D., Sedikides, C., & Vohs, K.D. (2014). "Nostalgia Weakens the Desire for Money." Journal of Consumer Research, Vol. 41, No. 3, pp. 713–729.

Please follow the Marketing Podcast in your podcast player and tell a fellow marketing friend about the MARKETING Podcast.

CONNECT WITH US

Claim Your Marketing Edge
A weekly email written by your host Brandon White that gives you an edge in your marketing.Over 20,100 subscribers

--> https://edge.ck.page/bea5b3fda6

SHOW INFORMATION

MARKETING Podcast Website
https://PodcastOnMarketing.com

OTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORK

PRODUCTIVITY
Productivity and peak performance tips in under 5 minutes per episode

https://podcasts.apple.com/us/podcast/productivity/id1694396715

The EDGE
Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.

https://MyEdgePodacst.com

BUSINESS PLAN Podcast
Everything you need to know on how to write a business plan in 11 slides.

https://businesspla...

The real difference between SEO and GEO, why ranking #1 on Google doesn't guarantee you'll show up in a single AI answer, what the research says about the gap between these 2 disciplines, and 5 steps to make sure your brand is visible in both.

STUDY CITATIONS

Aggarwal, P., Murahari, V., Rajpurohit, T., Kalyan, A., Narasimhan, K., & Deshpande, A. (2024). GEO: Generative Engine Optimization. In KDD 2024, Proceedings of the 30th ACM SIGKDD Conference on Knowledge Discovery and Data Mining, Pages 5–16.

Qwairy AI Citation Analysis (2026). Analysis of 118,000+ AI-generated answers across ChatGPT, Perplexity, Google AI Mode, and Claude. January–March 2026.

Semrush (2025). We Studied the Impact of AI Search on SEO Traffic.

SparkToro / Datos (2024). 2024 Zero-Click Search Study.

Please follow the Marketing Podcast in your podcast player and tell a fellow marketing friend about the MARKETING Podcast.

CONNECT WITH US

Claim Your Marketing Edge
A weekly email written by your host Brandon White that gives you an edge in your marketing.Over 20,100 subscribers

--> https://edge.ck.page/bea5b3fda6

SHOW INFORMATION

MARKETING Podcast Website
https://PodcastOnMarketing.com

OTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORK

PRODUCTIVITY
Productivity and peak performance tips in under 5 minutes per episode

https://podcasts.apple.com/us/podcast/productivity/id1694396715

The EDGE
Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.

https://MyEdgePodacst.com

BUSINESS PLAN Podcast
Everything you need to know on how to write a business plan in 11 slides.

https://businesspla...

This is your marketing news for the week of May 28th, 2026. This week we have three big marketing stories.

OpenAI shipped a wave of upgrades to ChatGPT ads and the trajectory tells you exactly where they're headed.

Google dropped another core update and sites started feeling it over the weekend.

And Google just folded an entire campaign type into another one, with a stat that might change how you think about that move.

Please follow the Marketing Podcast in your podcast player and tell a fellow marketing friend about the MARKETING Podcast.

CONNECT WITH US

Claim Your Marketing Edge
A weekly email written by your host Brandon White that gives you an edge in your marketing.Over 20,100 subscribers

--> https://edge.ck.page/bea5b3fda6

SHOW INFORMATION

MARKETING Podcast Website
https://PodcastOnMarketing.com

OTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORK

PRODUCTIVITY
Productivity and peak performance tips in under 5 minutes per episode

https://podcasts.apple.com/us/podcast/productivity/id1694396715

The EDGE
Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.

https://MyEdgePodacst.com

BUSINESS PLAN Podcast
Everything you need to know on how to write a business plan in 11 slides.

https://businesspla...