When you're running a small business, storytelling can feel like a luxury you'll get to once the sales are sorted. But the businesses that last tend to build trust long before they ever ask for the sale.

In this episode of Marketing & AI for SMEs, Jeremy Yang talks with Linsey Houston of Storytellers Australia about where storytelling actually fits for a small business.

They get into the difference between brand building and sales activation, the 60/40 split between the two, why early-stage owners should at least document what they're doing, brand equity as an asset you build over time, and why AI makes original storytelling more valuable for standing out.

Marketing & AI for SMEs is hosted by Jeremy Yang, founder of Australian digital ads agency Digital Goliath. Each episode brings on a specialist to share practical thinking for small and medium business owners. If you're working out where branding and storytelling sit next to your paid ads, this one's for you.

You can also watch the full episodes on YouTube on The Online Ads Guy channel: https://www.youtube.com/channel/UCUF9WIw9fArHg7gxBmCwQiw/

Learn more about Linsey Houston and Storytellers Australia

Website: https://storytellersaustralia.au/

LinkedIn: https://www.linkedin.com/in/linseyhouston

Her podcast, Always Be Connecting: https://podcasts.apple.com/us/podcast/always-be-connecting/id1722383363

Learn more about Jeremy Yang and Digital Goliath

LinkedIn: https://www.linkedin.com/in/jeremy-yang/

Website: https://digitalgoliath.com.au/

If your website has analytics set up but you've never really known what to do with the data, you're not alone. Most business owners are either ignoring it entirely or looking at the wrong numbers.

Philippa Gamse is a web analytics expert with over 20 years in the field and the author of "Website Wealth: A Business Leader's Guide to Driving Real Value from Your Analytics."

On this episode of Marketing & AI for SMEs with Jeremy Yang, founder of Australian digital ads agency Digital Goliath, she covers what your GA4 data is actually telling you, why bounce rate is the wrong thing to focus on, how to segment your analytics so you're only looking at the visitors who matter, and where AI still falls short when it comes to interpreting your reporting.

Good for anyone who runs a business with a website and wants to make better decisions from the data they already have.

Learn more about Philippa:

Book: https://websitesthatwin.com/website-wealth-virtual-book/

Website: https://websitesthatwin.com/

LinkedIn: https://www.linkedin.com/in/philippagamse/

Learn more about Jeremy Yang and Digital Goliath:

LinkedIn: https://www.linkedin.com/in/jeremy-yang/ Instagram: https://www.instagram.com/digital_goliath_marketing/

Website: https://digitalgoliath.com.au/

Services: https://digitalgoliath.com.au/marketing-ads-services/

A lot of tradies have been burned by marketing agencies. Bad SEO promises, no results, money gone. So when someone new pitches them, the wall goes up fast. Wes Towers knows this, and it's shaped how he works.

Wes is the founder of Uplift360, a full-stack digital marketing agency specialising in websites, SEO, and online presence for trades, construction, and building materials businesses.

On this episode of Marketing and AI for SMEs with Jeremy Yang, founder of Australian digital ads agency Digital Goliath, Wes covers why niching into one industry was the best business decision he made, how he sets honest expectations with clients about SEO vs. ads and what each can realistically deliver, how website content still matters even as AI reduces direct traffic, and what tradies can do right now to get ahead of competitors who aren't moving.

Worth a listen if you're in the trades or construction space, or if you're a marketer trying to figure out how to earn trust in a sceptical market.

Learn more about Wes:

Website: https://uplift360.com.au
LinkedIn: https://www.linkedin.com/in/westowers/

Learn more about Jeremy Yang and Digital Goliath:

LinkedIn: https://www.linkedin.com/in/jeremy-yang/ Instagram: https://www.instagram.com/digital_goliath_marketing/

Website: https://digitalgoliath.com.au/

Services: https://digitalgoliath.com.au/marketing-ads-services/