Joy Houston has spent 16+ years building and scaling online businesses in the health, wellness, and personal development space. Before launching Heal At Scale with her husband Travis Houston, the two ran a marketing agency building brands for high-profile clients in the health industry. Today, Heal At Scale helps health professionals package their expertise into online programs through its "Protocol To Program" methodology, having reportedly worked with more than 1,700 practitioners across a range of niches.

In this conversation, Joy and Adam dig into:

• Why trading time for dollars keeps even successful practitioners stuck
• How to translate a clinical protocol into a program clients will pay for
• "Service-first" selling: enrolling clients without feeling salesy
• The systems and mindset shifts needed to scale beyond one-on-one care
• Building multiple income streams while staying true to patient outcomes

About the guest: Joy Houston is a business advisor and mentor and co-founder of Heal At Scale, a platform dedicated to helping health professionals transform their expertise into scalable online programs.

Website: healatscale.com | LinkedIn: linkedin.com/in/joyhouston | Instagram: @realjoyhouston

Dr. Carlos Reyes, PT, DPT, SCS, is a Board-Certified Sports Clinical Specialist and the founder of Reyes Performance Institute in Austin, Texas. A former collegiate runner at the University of Texas, he built RPI to give every athlete — from weekend warriors to pros — the kind of one-on-one, performance-focused care usually reserved for elite competitors.

In this episode of the Medical Entrepreneur Podcast, host Adam Sewell, MD sits down with Carlos to talk about walking away from the traditional high-volume clinic model and building a practice that blends relationship-driven care with pro-level technology — from force-plate testing (ForceDecks) and Blood Flow Restriction therapy to RacquetFit and BlazePod.

Topics we explore include:

• Why he left the high-volume, insurance-driven PT model to start his own practice
• Building trust in an industry where referral loyalties are already tied to bigger systems
• Learning to be an entrepreneur, marketer, and business owner — not just a clinician
• Using force plates and objective data to deliver measurable, pro-level results
• Treating ACL recovery, runners, and the fast-growing world of pickleball performance
• Why mental resilience matters as much as physical recovery

About the guest: Dr. Carlos Reyes, PT, DPT, SCS, MS, CSCS, TPI is a Board-Certified Sports Clinical Specialist in Physical Therapy — a designation held by only about 3% of PTs nationwide — and the founder of Reyes Performance Institute in Austin, TX. Learn more at https://reyesperformanceinstitute.com/ or on Instagram @reyes_performance_institute.

The Medical Entrepreneur Podcast is hosted by Adam Sewell, MD. Healthcare professionals are overworked and underpaid — this show is here to tell you it doesn't have to be that way. Learn more at https://medicalentrepreneur.org/.

The Breaking Point: When Stress Nearly Killed a Doctor Dr. King's wake-up call came when blood work revealed she was pre-diabetic with microvascular heart disease and stage 3 kidney dysfunction - all from the chronic stress of insurance-based practice.

00:00 The Final Straw: 18 Years to Rock Bottom

01:00 From GYN Surgeon to Longevity Medicine Pioneer

02:14 The Importance of Having a Backup Plan: A4M Fellowship

02:42 Personal Catalyst: Mother's Cancer Journey and Medical System Failures

04:32 Why Generic Concierge Franchises Fall Short

06:45 Breaking Free from Insurance Constraints

08:43 Quality of Care: From 15-Minute Visits to 2-Hour Consultations

10:38 The Insurance Punishment System in Action

12:29 Market Analysis: 73% of Patients Could Afford Concierge Care

14:00 Detective Medicine: The Acid Blocker Case Study

15:30 Advanced Testing Reveals Universal Toxicity

16:13 The Plasticizer Mystery: Salon Paw Patches

19:25 Evolution of Regenerative Medicine: From Bone Marrow to PDGF

22:28 Legal vs. Underground Stem Cell Treatments

24:26 The Future: Joint Regeneration vs. Replacement

28:14 Root Cause Medicine vs. Pharmaceutical Band-Aids

31:16 Personal Health Transformation: 75 Pounds and Optimal Markers

36:04 The Longevity Vision: Banking on Escape Velocity

42:40 Advanced Longevity Protocols: Rapamycin and Personalized Medicine

45:12 The Aristotle Test: AI-Powered Metabolic Optimization

49:00 Life's Too Short: Why Waiting Is the Biggest Risk

51:48 The Glyphosate Reality: Even Organic Farms Show Toxicity

52:50 The Fit 40-Year-Old Pre-Diabetic Epidemic

The Journey from Traditional PT to Concierge Care Dr. Ryan Nordell's transformation from insurance-based physical therapy to concierge practice began after witnessing his brother's recovery from a traumatic brain injury. Initially drawn to orthopedic surgery, he chose physical therapy to spend more time with patients but became frustrated with insurance limitations that restricted quality care.

00:00 The Overlooked Power of Concierge Physical Therapy

00:33 Introducing Dr. Ryan Nordell: From Division I Track to PT Practice

02:07 The Turning Point: Brother's TBI and Career Direction

03:05 Disillusionment with Insurance-Based Medicine

06:10 Developing the Elite Performance Optimization Program (E-POP)

08:34 The Reality of Insurance Reimbursement Challenges

10:59 Making the Leap to Cash-Based Practice

13:24 Overcoming Fear and Mindset Barriers

15:48 Serving High-Level Executives and Celebrities

18:03 Integrating Functional Medicine with Physical Therapy

21:31 Root Cause Analysis vs Symptom Treatment

24:18 The Science Behind Movement and Longevity

27:09 Consulting and Business Coaching for Healthcare Providers

28:36 Resources for Transitioning to Entrepreneurial Practice

The Overlooked Power of Nutrition: Dr. John Lewis' Journey to Health and Wellness

In this episode of the Medical Entrepreneur Podcast, host Dr. Sewell talks with Dr. John Lewis, a former academic turned nutrition entrepreneur. Dr. Lewis shares his journey from being a physiologist at the University of Miami to developing a successful dietary supplement business. They discuss the often-neglected importance of nutrition in health and wellness, highlighting Dr. Lewis' groundbreaking research on polysaccharides from aloe vera and rice bran, and their significant impact on brain health, Alzheimer's, multiple sclerosis, and overall immune function. Learn how Dr. Lewis combines scientific credibility with ethical marketing to offer a holistic approach to health.

00:00 The Overlooked Power of Nutrition

00:33 Introducing Dr. John Lewis 01:04 The Entrepreneurial Side of Academia

02:07 Transitioning from Academia to Business

03:05 The Science Behind Polysaccharides

06:10 The Importance of Proper Nutrition

06:34 Challenges in Modern Nutrition

10:58 Understanding Polysaccharides

18:03 Breakthrough Research on Alzheimer's

19:31 Clinical Trials and Findings 29:00 Challenges in Academic Research

31:29 Exciting Results in MS Research

35:16 Implementing Nutritional Supplements in Practice

36:25 Addressing Cognitive Decline Post-Vaccination

37:05 Case Study: Recovery from Severe COVID-19 Complications

38:15 The Power of Polysaccharides in Healing

40:10 Daily Brain Care: A Comprehensive Solution

43:54 The Importance of Prevention in Health

46:18 Exploring the Science Behind Polysaccharides

49:44 Introducing Daily Brain Care Ingredients

55:33 How Practitioners Can Integrate Daily Brain Care

58:22 The Ethical Approach to Supplementation

01:03:54 Conclusion and Final Thoughts

Healing with PDPA: Tim Pettit’s Remarkable Recovery Journey

In this episode of the Medical Entrepreneur Podcast, Tim Pettit, a CCI-registered cardiac sonographer, shares his extraordinary journey of overcoming chronic shoulder pain and ulcerative colitis flare-ups using PDPA technology. Tim discusses the trials he faced, including an ineffective response to traditional painkillers and a constant pain level of 8 out of 10, and how the innovative PDPA treatment brought significant relief. Host Dr. Adam Sewell and Tim delve into the science behind PDPA, comparing it to other regenerative medicines like PRP and stem cells, and explore how PDPA's unique formula helped Tim achieve a pain-free life and improved healing. This episode sheds light on the potential of PDPA technology for treating various inflammatory conditions and joint injuries.

00:00 Introduction and Initial Experience

01:08 Welcome to the Medical Entrepreneur Podcast

01:19 Tim Pettit's Background and Shoulder Injury

02:36 Discovering PDPA Technology

04:21 PDPA Treatment and Immediate Effects

08:09 Long-Term Benefits and Healing

11:52 Comparing PDPA with Other Treatments

17:16 Ultrasound and PDPA Technology

25:04 Challenges with Traditional Medications

29:39 Conclusion and Final Thoughts

Innovative Diabetes Management: Microburst Insulin Infusion in Practice In this episode of the Medical Entrepreneur Podcast, host Adam welcomes special guests Tom Saridis and Paul Clements to discuss new opportunities to help patients with diabetes. They introduce an innovative program that provides comprehensive diabetic management, focusing on a microburst insulin infusion technique. This method allows precise diabetes control by frequent patient visits and diminishes the need for large doses of medication, ultimately improving patient outcomes. The program is designed for easy integration into existing medical practices, offering a full setup including marketing support and compliance training. The episode highlights the success stories of significant A1C reductions and better patient engagement.

00:00 Introduction to the Program

00:35 Welcome to the Medical Entrepreneur Podcast

00:55 Understanding the Diabetes Crisis

01:51 Challenges in Diabetes Management

03:59 Innovative Diabetes Treatment Approach

06:11 Patient Progress and Success Stories

15:32 The Role of Continuous Glucose Monitoring (CGM)

24:26 Implementing the Program in Your Practice

29:57 Challenges and Opportunities in Diabetes Treatment

31:31 Medicare Reimbursement Insights

32:29 Business Model and Profitability

34:07 Comprehensive Diabetes Management Program

44:42 Marketing Strategies for Diabetes Clinics

50:44 Implementing the Program in Various Practices

56:34 Conclusion and Next Steps

Revolutionizing Medical Treatment with PDPA Technology: Featuring Dr. Jeffrey Steinberg

In this episode of the Medical Entrepreneur Podcast, we welcome Dr. Jeffrey Steinberg, an accomplished neurologist specializing in treating NFL athletes, neurodegenerative disorders, headaches, traumatic brain injury, multiple sclerosis, sleep disorders, and pain in Plantation, Florida. Dr. Steinberg discusses his personal experience and professional insights on using advanced PDPA technology for treating knee injuries, chronic pain, and neurodegenerative conditions. He highlights the benefits, challenges, and transformative potential of PDPA, including his own journey in avoiding knee surgery through this innovative treatment. Tune in to explore how PDPA technology is reshaping medical approaches to inflammation, cognitive function, and overall quality of life.

00:00 Introduction to the Medical Entrepreneur Podcast

00:52 Meet Dr. Jeffrey Steinberg

01:19 Dr. Steinberg's Personal Knee Journey

03:26 Challenges with Traditional Treatments

06:11 Exploring PDPA Technology

13:57 Success Stories and Patient Experiences

22:54 Holistic Approaches in Medicine

26:18 Understanding Mercury and Lead Levels

26:44 Migraines and Detoxification

28:06 Holistic Approach to Migraines

31:00 Energy Drinks and Health Risks

32:19 Inflammation and Chronic Diseases

34:03 The Role of Peptides in Treatment

44:29 Diabetes and Dementia Connection

48:57 Conclusion and Contact Information