Michael Berkimer knew the need was there. As a licensed massage therapist running a solo private practice in Washington State, she could see that people in her community were actively searching for skilled practitioners like her. The inquiries existed. The interest was real. What she could not figure out was why her schedule was stuck at part-time capacity when the demand clearly existed.

In this episode, Michael shares the honest story of what it felt like to admit her business was not where she wanted it to be, what she had already tried, and what finally changed. She talks about the specific shifts she made in her marketing approach, how she started thinking about the energy her business was putting into the world, and why showing up consistently became manageable once her strategy was built around her actual life rather than someone else's playbook.

Within ten days of implementing a tailored 90-day business growth strategy guide, Michael went from part-time bookings to fully booked, more than doubling her weekly scheduled appointments. She has maintained that momentum, without burning out, without sacrificing time with her kids, and without doing more than her body and schedule can actually sustain.

This conversation is for every solo practitioner who is skilled at their craft but still struggling to build the business around it. Michael does not hold back about what was hard, what surprised her about working with a consultant and implementing a new strategy, and the specific mindset shifts and practical changes that have made the biggest difference. If you are doing everything you think you should be doing in your small business and still not seeing the results you want, Michael's story will provide some valuable insights.

A McCarthy Group Podcast | www.mccarthygroupllc.com