Product for Product Management cover art

Product for Product Management

Product for Product Management

By: Matt Green & Moshe Mikanovsky
Listen for free

Product for Product is a show hosted by Matt Green and Moshe Mikanovsky aimed at helping listeners navigate the growing depth of product management tools while also providing our insights into the categories that make up the PM role. We will take listeners with us on a journey of discovery through areas of product analytics, road mapping, productivity and many others. If you want to keep up with the latest in product management come along for the ride!

Connect with us on LinkedIn:
https://linkedin.com/in/mattgreenproduct
https://linkedin.com/in/mikanovsky

Connect with us on Youtube:
https://www.youtube.com/@productforproductCopyright Matt Green & Moshe Mikanovsky Economics
Episodes
  • EP 156 - Stop Wasting Research with Jake Burghardt

    EP 156 - Stop Wasting Research with Jake Burghardt
    Jun 10 2026
    This time we’re diving into a problem almost every product team has felt but rarely names: all the customer research you’ve already done… and then quietly forgotten.

    In this episode, Jacob Burghardt joins Matt and Moshe to talk about his new book Stop Wasting Research: Maximize the Product Impact of Your Organization's Customer Insights and how to turn research from a one‑off activity into a real product asset.

    Drawing on his path from early dot‑com research and UX work through consulting and a principal PM role at Amazon, Jacob shares why teams keep re‑running the same studies, ignoring past insights, and treating “research” as a meeting on the calendar instead of an input into every major decision.

    His book offers a big‑tent definition of research, which includes UX, market, data science, CS insights, and more, and a practical playbook for making all of it usable, visible, and integrated into product work.

    Join Matt and Moshe as they explore with Jacob:
    • How he moved from hands‑on research and design into product management, and why he stayed obsessed with the problem space
    • What “research” really includes today (far beyond user interviews or dashboards)
    • Why so much research gets wasted and the three root causes behind it:
      • Research isn’t prepared for future use
      • Stakeholders aren’t motivated to care
      • Insights aren’t integrated into planning, processes, or leadership rituals
    • A step‑by‑step structure from the book:
      • Taking inventory of the research you already have
      • Diagnosing root causes in your org
      • Choosing from a “menu” of tactics that fit your context
    • What good looks like: strong operating models, clear places for research to plug in, and researchers treated as builders of internal products
    • How smaller orgs without Product Ops can get started: simple visibility, mapping who’s doing what research, and basic communication channels
    • The link between org mindset (feature factory vs. empowered teams) and how seriously research is used
    • Practical ideas for connecting research to go‑to‑market, pricing, packaging, CS, and sales enablement
    • How AI is changing the research landscape, where it helps and where human judgment is still essential
    • And much more!
    Want to learn more or get the book?
    • Book: https://rosenfeldmedia.com/books/stop-wasting-research
    • Integrated Research: https://www.integratingresearch.com
    • Medium: https://medium.com/@jakeburghardt
    • LinkedIn: https://www.linkedin.com/in/jakeburghardt
    You can also connect with us and find more episodes:
    • Product for Product Podcast: http://linkedin.com/company/product-for-product-podcast
    • Matt Green: https://www.linkedin.com/in/mattgreenproduct
    • Moshe Mikanovsky: http://www.linkedin.com/in/mikanovsky
    Note: Any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way.

    Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️
    Show More Show Less
    52 mins
  • EP 155 - Reshaping product development for AI’s impact with Gil Broza

    EP 155 - Reshaping product development for AI’s impact with Gil Broza
    May 27 2026
    This conversation with Gil Broza goes straight at a question many product leaders are quietly wrestling with: how do you bring AI into product development without breaking everything that already works?

    Gil, author, coach, and long-time agility expert, returns to talk with Matt and Moshe about “reshaping product development for AI’s impact,” focusing not on building AI features, but on how AI is changing the way product and engineering teams work day to day.

    He argues that while AI massively increases speed and output, it doesn’t change the fundamentals of good product development: clear direction, evidence-based judgment, solid technical foundations, and healthy teams.

    Join Matt and Moshe as they explore with Gil:

    - Why AI is a “turbo engine in a car with old brakes” if you drop it into a system designed for human speed.
    - How leaders confuse more output with more value, and why faster code can just mean “legacy code years ahead of schedule”.
    - The difference between real agility and “performative Agile” (ceremonies, Jira theater) when AI tools are doing more of the work.
    - How to think in systems: what you’re actually optimizing for (predictability, innovation, time-to-value) and how AI changes the constraints and feedback loops in your org.
    - Practical blind spots leaders miss with AI adoption:
    - Treating AI as an implementation, not a transformation
    - Ignoring cognitive load and burnout when people work all day with agents
    - Shrinking teams for “efficiency” and accidentally increasing isolation
    - The three main ways to use AI in product development, and why you should be explicit about each:
    - As a pairing partner (thinking, coding, design)
    - As an autonomous agent
    - As “just” automation (summaries, note-taking, etc.)
    - Why skipping prototyping and experiments is now “less excusable” when AI can create testable prototypes in hours instead of weeks.
    - What changes (and doesn’t) in roles like PM, engineer, and scrum master when AI becomes a real team member.
    - Concrete steps leaders can take: apply systems thinking, revisit mindset and values, redesign ways of working for AI-speed conditions, and invest in continuous improvement again.
    - How Gil’s new courses (“Reshaping Product Development for AI’s Impact” and “Leading AI-Enabled Product Teams”) help product and engineering leaders do this work intentionally.

    Want to go deeper or work with Gil?
    - Website & courses: https://3pvantage.com/
    - Newsletter & articles: https://3pvantage.com/subscrib.../
    - LinkedIn: https://www.linkedin.com/in/gi.../

    You can also connect with us and find more episodes:
    - Product for Product Podcast: http://linkedin.com/company/pr...-podcast
    - Matt Green: https://www.linkedin.com/in/ma...
    - Moshe Mikanovsky: http://www.linkedin.com/in/mikanovsky

    Note: Any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way.

    Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️
    Show More Show Less
    51 mins
  • EP 154 - Product Ashtangi with Bhavesh Ratanpal

    EP 154 - Product Ashtangi with Bhavesh Ratanpal
    May 13 2026
    We’re joined by Bhavesh Ratanpal. product leader, author, and long‑time practitioner of yoga philosophy, for a unique conversation about his book Product Ashtangi and how ancient Vedic wisdom can change the way we build products and lead teams.Bhavesh shares his journey from growing up in a family of priests in India, to a career in software development and product management at places like TD Bank, Citibank, and TELUS, and now to founding human‑centric AI startups in Canada. Along the way, he kept returning to one insight: a calm, clear mind makes better product decisions. Product Ashtangi is his attempt to codify that, combining the eight limbs of Ashtanga yoga with modern product practice.

    Join Matt and Moshe as they explore with Bhavesh:
    • What “Product Ashtangi” means and why the first product you work on is yourself
    • How the eight limbs of yoga (starting with Yama - truthfulness, ethics, ego‑awareness) translate into everyday product decisions
    • The difference between building from ego and cosmetics vs. focusing on real user pain and social welfare
    • How to shift between observer and experiencer modes so you can see problems clearly instead of reacting emotionally
    • Stories of applying these principles in practice, from enterprise migrations and platform decisions to Bhavesh’s current AI products (pet adoption and strata governance)
    • Treating your life like a product: personal sprints, self‑retros every two weeks, and continuously “shipping” a better version of yourself
    • How karma yoga and product management align when you see products as vehicles for societal good, not just business metrics
    • The structure of the book:
      • Part 1 – theory connecting yoga sutras, Bhagavad Gita, and product thinking
      • Part 2 – practical ways to adopt the eight limbs in your product work
    • Where to start if you’re curious: books, practices, and small mindset shifts you can apply this week
    • And much more!
    Want to learn more or get the book?
    • Website: http://bhaveshratanpal.ca
    • LinkedIn: https://www.linkedin.com/in/bhaveshratanpal
    You can also connect with us and find more episodes:
    • Product for Product Podcast: http://linkedin.com/company/product-for-product-podcast
    • Matt Green: https://www.linkedin.com/in/mattgreenproduct/
    • Moshe Mikanovsky: http://www.linkedin.com/in/mikanovsky
    Note: Any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way.

    Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️
    Show More Show Less
    48 mins
adbl_web_anon_alc_button_suppression_t1
No reviews yet