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That Amazon Ads Podcast

That Amazon Ads Podcast

By: Stephen Noch and Andrew Bailiff
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There are "best practices" and there are practices that get best results. We're here to teach you the latter. We separate the signal from the noise to provide a no-BS approach to Amazon Advertising. That Amazon Ads Podcast is detailed, technical, and (sometimes) funny. We hope you'll take some of what we've learned over the past several years to grow your business through Amazon Advertising.Stephen Noch and Andrew Bailiff Economics Marketing Marketing & Sales
Episodes
  • #125 - 5 Ways to Use Claude for Amazon PPC in 2026
    Jul 1 2026

    That Amazon Ads Podcast Episode 125.

    The 5 ways to use Claude for Amazon PPC in 2026 are here, and one workflow alone saves 80 hours every single week.

    Stephen and Andrew are back on That Amazon Ads Podcast with a live Claude + AdLabs MCP demo that builds a full Amazon PPC performance report while they talk.

    Think Amazon PPC automation is just hype?

    Watch Claude handle keyword harvesting, product tagging, ACOS troubleshooting, AMC queries, and multi-model AI audits using ChatGPT, Gemini and Grok — all inside one workflow.

    This is how serious Amazon Ads managers are working smarter in 2026, not harder.

    Drop your questions in the comments.


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    46 mins
  • #124 - How To Grow Sales In The Top 10 Amazon Categories
    Mar 17 2026

    Want to know how to grow sales in the top 10 Amazon categories?

    In this episode of That Amazon Ads Podcast, we break down the exact Amazon PPC strategies, KPIs, and metrics that actually matter for each niche.

    Most sellers are applying a one-size-fits-all Amazon PPC approach and misreading their performance data completely.

    We cover LTV for supplements, return rate-adjusted ACoS for apparel, Q4 share of voice for toys and games, review velocity for electronics, influencer strategy for beauty and sports, and ecosystem building for tools and home improvement.

    If you are serious about how to grow sales in the top 10 Amazon categories and stop burning ad budget on the wrong metrics, watch this all the way through.

    Drop a comment if you want a follow-up episode on category-specific campaign structure!

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    28 mins
  • #123 - 5 Category Traits to Determine your Amazon Ads Strategy
    Feb 24 2026

    Most sellers use the same Amazon PPC strategy across all their products — and it's silently bleeding their budget.

    In this episode of That Amazon Ads Podcast, Stephen, Andrew and Carly break down the 5 category traits to determine your Amazon Ads strategy for any vertical you sell in.

    From contribution margin and customer LTV, to consideration windows, AOV, and brand loyalty — every category on Amazon plays by completely different rules.

    We'll show you why a 500% ACoS can actually be profitable, when DSP and Sponsored Brands are worth every penny, and how the right Amazon PPC strategy can transform your campaign performance by category.

    Whether you're a brand owner, freelancer, or agency, this is the framework you've been missing.

    🎙️ That Amazon Ads Podcast | Episode 123

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    28 mins
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