Running a private practice teaches us all sorts of practical things. We learn about websites, marketing, SEO, blogging, Google Business Profiles... the list goes on. But what if some of the biggest lessons have nothing to do with marketing at all?

This week, I share something that happened during the recent UK heatwave that completely caught me by surprise. After missing a podcast episode for the first time in 255 weeks, I found myself asking why taking a break felt so uncomfortable - and the answer wasn't what I expected.

It led me to think about the way our businesses can reveal old beliefs, habits and patterns we've been carrying around for years without even realising it.

If you've ever struggled with guilt, boundaries, people-pleasing, procrastination, or simply feeling as though you should always be doing more, I think you'll find something to relate to in this episode.

• What a heatwave unexpectedly revealed about me.
• Why taking time off felt much harder than I thought it would.
• The little voice in my head that I'd somehow never questioned.
• What running a private practice can teach us about ourselves.
• One simple shift that can change the way we respond to the challenges in our business.

It's easy to think our biggest challenges in private practice are about marketing, confidence or finding more clients. Sometimes they are. But sometimes they're pointing us towards something much deeper. The more we understand ourselves, the easier it becomes to build a business that feels sustainable, authentic and genuinely works for us.

🌱 Read the accompanying blog: The Unexpected Personal Growth That Comes with Private Practice

🌱 Explore The Vault – my free library of resources for counsellors:

https://www.janetravis.co.uk/vault/

🌱 Find out more about how we can work together https://www.janetravis.co.uk/start-here

You've spent time creating a professional website. It looks good, you've explained what you do, and you're proud of how it represents your practice.

So why aren't more people getting in touch?

In this episode, I'm exploring one of the biggest misconceptions about counselling websites. It isn't always the design, your qualifications or even your SEO that's stopping people from contacting you.

Instead, we'll look at what might really be happening when someone lands on your website and leaves without taking the next step.

If you've ever wondered why your website isn't bringing the enquiries you hoped for, this episode is for you.

In this episode we'll explore:

• Why a "good" website isn't always enough.
• The hidden reason visitors leave without contacting you.
• The questions prospective clients are asking themselves.
• Small changes that can make a big difference.

Whether you're creating a new website or improving the one you already have, this episode will give uou a few things to change to keep them around

🌱 Read the accompanying blog:

Why Good Counselling Websites Still Don't Get Enquiries

Write Your Homepage (1:1)

If you'd like my help creating a homepage that helps the right clients feel confident enough to get in touch, you can find out more here:

https://www.janetravis.co.uk/write-your-homepage

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If you'd like to support the podcast, you can buy me a coffee here:

https://buymeacoffee.com/janetravis

Have you ever spent ages thinking about your homepage, your blogs or your directory profile... and then completely forgotten about your contact page?

You're not alone.

Most counsellors put a lot of effort into getting people to visit their website. But when someone finally decides they might want to get in touch, what happens next?

In this week's episode, I'm talking about one of the most overlooked pages on a counselling website - your contact page.

We explore why your contact page matters far more than many people realise, and some simple ways to make it feel more welcoming, reassuring and helpful for potential clients.

You'll discover:

• Why your contact page isn't just an admin page
• What nervous potential clients are often thinking before they make contact
• Small changes that can make a big difference
• Practical elements that help people feel more confident about reaching out
• How to make your contact page feel more human

You may discover that one of the easiest ways to improve your website isn't getting more visitors at all - it's helping the visitors you already have feel ready to take the next step.

Read the accompanying blog:

https://www.janetravis.co.uk/your-contact-page-the-most-overlooked-page-on-your-website-and-how-to-improve-it/

Join the Grow Your Private Practice membership:

https://www.growyourprivatepractice.co.uk

Start here:

https://www.janetravis.co.uk/start-here/