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The Russell Brunson Show

The Russell Brunson Show

By: Russell Brunson | YAP Media
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Welcome to The Russell Brunson Show, a podcast that breaks free from the marketing "box" to explore the ideas, strategies, and stories shaping success in business and life. Building on the foundation of the Marketing Secrets Podcast, this new evolution dives into Russell’s passions and expertise beyond just marketing. In each episode, Russell shares insights on marketing, selling, personal development, and the lessons he’s learned from studying some of the most important figures in history. It’s a mix of practical strategies, timeless principles, and fascinating stories that will inspire and challenge you to think differently about business and life. Whether you’re an entrepreneur, creator, or someone striving to make an impact, The Russell Brunson Show is your go-to guide for thinking outside the box, achieving success, and leaving your mark on the world. Subscribe now to join Russell as he shares his playbook and his passion for growth.134043 Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • The Propaganda Playbook: Fear Machine (Only 28% of Americans Trust the News. Ebola and Hantavirus Headlines Prove Why) - #Marketing - Ep. 131

    The Propaganda Playbook: Fear Machine (Only 28% of Americans Trust the News. Ebola and Hantavirus Headlines Prove Why) - #Marketing - Ep. 131
    Jun 8 2026
    In 2020, something got installed in your brain — a switch. And every time the media needs a click, they flip it, because they know it still works. This week it’s Ebola. Three weeks ago it was hantavirus. The CDC says the risk to Americans is extremely low. The WHO went on camera and said this is not the next Covid. But that’s not what the headlines say… because calm doesn’t get clicks. Fear does. In this episode I show you the machine behind the fear — the funnel, the business model, the exact script. I teach a framework called Hook, Story, Offer, and when I looked at how the media covers these virus stories, I realized they’re running the same three steps I teach marketers… except they’re not selling a product, they’re selling fear. Then I bring in two books — a 1962 warning from French philosopher Jacques Ellul, and my friend Ryan Holiday’s confessions of a media manipulator — to explain not just how they do it, but why. And as a dad, the part that keeps me up at night is who’s paying the price. Key Highlights: ◼️The “Fear Funnel” — how the media runs the same Hook, Story, Offer I teach, except the hook is a scary headline, the story buries the CDC’s “extremely low risk” at the bottom, and the offer is a subscription to your own anxiety ◼️”Pre-propaganda” — Jacques Ellul’s 1962 idea that the most powerful conditioning happens before the message ever arrives… and why Covid installed the switch the word “virus” still flips today ◼️What Ryan Holiday’s “Trust Me, I’m Lying” exposes — the media doesn’t sell information, it sells attention, and the cheapest attention is fear and outrage that bypass rational thought (your amygdala clicks before you do) ◼️The numbers behind a dying industry — media trust falling from 72% in the 1970s to 28% today (just 8% among Republicans), and fear as the last lever that still works ◼️The “Disclosure Test” — the one question to run on your own urgency: if your audience knew exactly how and why you created it, would they still respect you? Here’s the uncomfortable part: urgency itself isn’t the enemy. Deadlines work, scarcity drives action, and I use urgency in my business every single day. The line is whether it’s real. A cart that’s actually closing is real. “The next pandemic” when the CDC says the risk is extremely low — when fear just happens to pay the bills — is manufactured. Ellul predicted this in 1962, Holiday exposed it in 2012, and we’re watching it run in real time in 2026, with the most anxious generation in recorded history footing the bill. So the real question isn’t whether the next virus is dangerous. It’s this: which is more dangerous right now — the virus, or the coverage… and which side of that line is your own marketing on? ◼️DOTCOM SECRETS: The media stole Hook, Story, Offer and turned it into a fear machine — Russell wrote the book on how to use it the RIGHT way. DotCom Secrets breaks down exactly how funnels really work, so you can build a real business that helps people instead of being manipulated by one. Grab a free copy → https://www.DotComSecrets.com ◼️If you’ve got a product, offer, service… or idea… I’ll show you how to sell it (the RIGHT way) Register for my next event → https://sellingonline.com/podcast ◼️Still don’t have a funnel? ClickFunnels gives you the exact tools (and templates) to launch TODAY → https://clickfunnels.com/podcast Learn more about your ad choices. Visit megaphone.fm/adchoices
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    10 mins
  • The Propaganda Playbook: AI Doom (They're Paying Influencers $5,000 to Make You Afraid of AI... Here's Why) - #Marketing - Ep. 130

    The Propaganda Playbook: AI Doom (They're Paying Influencers $5,000 to Make You Afraid of AI... Here's Why) - #Marketing - Ep. 130
    Jun 1 2026
    A mom makes breakfast in her kitchen, an American flag behind her, and tells you how AI helps her stay organized and why it matters that we keep building it here in the US. It feels like a real person sharing a real opinion. It isn’t. She was paid up to $5,000 to read a script — and she was told specifically not to reveal who was funding it. Once you know that, you can’t watch your feed the same way again. In this episode, I pull apart a campaign that Wired exposed: a $140 million super PAC and its dark-money arm, backed by some of the biggest names in AI, quietly paying lifestyle influencers to make you afraid of China. But I’m not standing on the outside of this looking in. I use AI every single day, I love it, I built an entire challenge around it… and the same companies building the tools I rely on are running a fear campaign to keep me compliant. So I trace the machine all the way back to a Cold War lie most Americans have forgotten — and I hand you the one test I now run on my own marketing to make sure I never end up on the wrong side of that line. Key Highlights: ◼️The “Doom Loop” — how fear creates urgency, urgency creates permission, and permission creates money… and the $500B “Stargate” announcement the whole loop was built to justify ◼️The $140M “Leading the Future” super PAC and its dark-money arm paying influencers $5,000 a video to deliver scripted anti-China talking points — with explicit instructions never to disclose who’s paying ◼️The forgotten 1957 “missile gap” — how defense contractors and a presidential campaign manufactured a Soviet threat the classified briefings proved never existed, running the exact same two-belief playbook ◼️”Manufactured inevitability” — the persuasion move of eliminating every option except the one that profits the seller (build faster… or the enemy wins) ◼️The “Disclosure Test” — the single question to run on your own urgency: if your audience knew exactly how and why you created it, would they still respect you? Here’s what makes this so hard to see: the most dangerous propaganda always has a kernel of truth buried inside it, because the truth is what makes the lie invisible. China is real. AI is real. And the fear is being engineered by the exact same companies that win the contracts when you give in to it — all of it true at the same time. The machine runs on fear, and right now $140 million is being spent to keep you locked inside the loop. So now that you can see it, the only question left is the one that actually matters: are you going to let it run you… or are you going to learn this technology well enough to build something of your own? ◼️AI SECRETS CHALLENGE: Most people are either afraid of AI or using it as a toy. Russell built a challenge that teaches you how to actually MAKE MONEY with AI — not just be productive, but build real income. The best defense against being manipulated by AI companies is understanding the technology well enough to profit from it yourself. → https://www.AISecretsChallenge.com ◼️If you’ve got a product, offer, service… or idea… I’ll show you how to sell it (the RIGHT way) Register for my next event → https://sellingonline.com/podcast ◼️Still don’t have a funnel? ClickFunnels gives you the exact tools (and templates) to launch TODAY → https://clickfunnels.com/podcast Learn more about your ad choices. Visit megaphone.fm/adchoices
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    15 mins
  • The Propaganda Playbook: Legos (Did Iran Beat America’s $886 Billion Military… With Legos?) - #Marketing - Ep. 129

    The Propaganda Playbook: Legos (Did Iran Beat America’s $886 Billion Military… With Legos?) - #Marketing - Ep. 129
    May 25 2026
    There’s a moment when you realize the most powerful military in the history of the world just got out-marketed by a group of teenagers with laptops. Not outgunned. Not outspent. Out-marketed. Iran’s $0 propaganda budget — a few Lego figures, some AI rap music, and a couple of memes — pulled more eyeballs and more shares than the Pentagon’s entire $886 billion public affairs operation. And the strangest part? They didn’t invent any of it. The exact techniques they used were written down a hundred years ago… by an American. In this episode of The Russell Brunson Show, I break down what The Wall Street Journal is calling “Lego Ganda” — the AI-generated Lego-style videos out of Iran that ran the table during the 2026 Iran war. I take you back to Edward Bernays’ “Propaganda” (the first-edition copy is sitting on my desk), through Neil Postman’s 1985 warning about entertainment-as-propaganda, and right into the four-part framework I use to decode what just happened. Because the exact playbook a group of anonymous Iranian students just used to humiliate the United States is the same playbook I used twenty years ago to bootstrap a company past a billion dollars in sales without a single dollar of venture capital. Same science. Different story. Key Highlights: ◼️The “Lego Ganda” breakdown — how a group calling themselves Explosive Media racked up millions of views per video, got referenced at Coachella, got their channel pulled by YouTube… and just kept popping back up everywhere else ◼️Bernays’ 1929 “Torches of Freedom” campaign and the cultural-hijacking technique Iran just ran in reverse — using American Legos, American rap, and American memes to undermine the American narrative ◼️Why Neil Postman’s “Amusing Ourselves to Death” predicted all of this in 1985 — and why “slop-aganda” (cheap AI content + propaganda) is now the marketing format that beats every legacy media operation ◼️The four-part “Lego Lesson” framework: (1) use the audience’s culture, not yours, (2) entertaining beats convincing, (3) fast and frequent beats perfect and rare, and (4) the audience IS the distribution ◼️Why the Pentagon spent $886 billion and still lost the narrative war — and what every entrepreneur with a phone and an AI tool can take from a group of students who beat them with cartoons At the end of the day, this episode isn’t about Iran or politics or even the war. It’s about a hundred-year-old technique that just resurfaced in a brand new form — and the entrepreneurs who’ll dominate the next decade are the ones who recognize it. Because if the most powerful military on Earth can lose a narrative war to students with laptops, your business can lose its audience the exact same way — to someone who tells a better story, who’s more entertaining, who understands your customer’s culture better than you do. So the question I want you to sit with is this: are you still trying to win by being the biggest, the most credentialed, the most polished voice in your market… or are you ready to win by being the most entertaining one? ◼️If you’ve got a product, offer, service… or idea… I’ll show you how to sell it (the RIGHT way) Register for my next event → https://sellingonline.com/podcast ◼️Still don’t have a funnel? ClickFunnels gives you the exact tools (and templates) to launch TODAY → https://clickfunnels.com/podcast Learn more about your ad choices. Visit megaphone.fm/adchoices
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    15 mins
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I am so happy to be the 1st writing a review of audible for this amazing podcast. Russel I congratulate with you for the value you deliver in these short episodes and I absolutely love you storytelling. I will not be the first one saying that, you are inspirational and I say it with gratitude from the bottom of my heart😊 thank you!!!

Pietro

1st Audible review!!!!

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I randomly was scrolling podcast to listen to, and thought to myself, “ just pick one.”… I am now on my third day straight of listening.

Full of wonderful ideas, secrets, and approaches to sales and obtaining clientele.
By being an outside the box thinker, Russel and his guests blew my mind.

Take five minutes and just click on one of his podcasts. You won’t regret it.

For Those Wishing to Increase Sales

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