Streaming Meets Advertising Netflix ad tiers OTT bundling and SVOD monetisation are reshaping the global streaming industry and redefining how platforms like Netflix, Disney, Amazon Prime Video and HBO Max grow in a slowing subscription market.

In this episode of The Media Room by The Core, host Vanita Kohli Khandekar speaks with Tony Gunnarsson - Senior Principal Analyst Online Video, Omdia, a global media and technology research firm. The discussion breaks down the future of streaming platforms, advertising led video growth, OTT industry consolidation, and the rise of bundled subscription models across global markets.

The conversation explores how the subscription video on demand SVOD industry is shifting from pure subscriber growth to hybrid monetisation driven by advertising tiers, price optimisation and large scale distribution partnerships. Streaming services are increasingly being packaged into telecom and broadband bundles, reducing churn and reshaping consumer behaviour across developed markets.

Key topics include Netflix advertising strategy, OTT bundling and aggregation, streaming industry slowdown in mature markets, SVOD versus AVOD transition, and the impact of media consolidation including major studio and platform mergers. The discussion also examines how global streaming trends are influencing markets like India, where digital video adoption is evolving at different speeds but following similar structural patterns.

This episode is essential for professionals tracking business news, digital media disruption, global entertainment industry trends, and the future of subscription based platforms in a post growth streaming economy.

#StreamingIndustry #Netflix #OTT #SVOD #MediaTrends #TheMediaRoom #TheCore

Chapters:

00:00 – Introduction & state of global streaming02:41 – Stabilisation, slowdown & Netflix’s ad shift08:45 – Bundling, aggregation & new pricing models13:50 – Telcos, partnerships & the fight against churn17:59 – Growth trends & the rise of advertising revenue24:05 – New formats: social, micro-content & vertical video29:30 – Mergers, competition & Netflix’s dominance36:37 – Subscription behaviour & the rise of local content

In this episode of The Media Room, Vanita Kohli-Khandekar speaks with Nikkhil Advani, filmmaker and founder of Emmay Entertainment, for a wide-ranging conversation on storytelling, stardom, and the shifting economics of the Indian film industry.

Nikkhil reflects on his journey from films like Kal Ho Naa Ho to building a content studio that has delivered projects such as Rocket Boys, Mumbai Diaries, and Freedom at Midnight. He shares how the company is evolving as it marks 15 years, with a slate of ambitious new projects spanning streaming and theatrical releases.

The conversation dives into the realities of filmmaking today - from the continued dominance of star-led economics in theatrical releases to the challenges of scaling the Hindi film industry globally. Nikkhil explains why India still remains a relatively small player on the global stage, the importance of expanding screen infrastructure, and how subscription behaviour and platform strategies are shaping content decisions.

They also explore the creative process behind modern storytelling - how feedback loops with platforms work, why collaboration is essential, and how research-driven writing is shaping both historical and contemporary narratives. Nikkhil discusses the balance between creative instinct and data, and why understanding audiences has become more complex in a fragmented, content-heavy ecosystem.

Chapters

00:00 – Introduction & Nikkhil’s Journey

04:25 – Upcoming projects & Emmay Entertainment slate

06:36 – Scaling content: 15 projects and OTT focus

16:18 – Feedback loops, platforms & collaboration in OTT

21:57 – Theatrical comeback & audience behaviour

27:58 – Stardom vs acting & working with big stars

30:50 – Casting decisions & the economics of stars

34:40 – Film community, collaboration & industry conversations

38:47 – Size of the industry & global positioning

40:57 – OTT economics & subscription behaviour in India

42:52 – Advice to filmmakers & creative process

46:56 – Business model, funding & future ambitions

#TheMediaRoom #VanitaKohliKhandekar #NikkhilAdvani #Bollywood #IndianCinema #FilmIndustry #OTT #Streaming #ContentIsKing #Stardom #BoxOffice #WordOfMouth #Filmmaking #Storytelling #MediaBusiness #EntertainmentIndustry #Cinema #OTTvsTheatrical #DigitalContent #WebSeries #IndianContent #FilmBusiness #FutureOfCinema #PodcastEpisode

In this episode of The Media Room, Vanita Kohli-Khandekar speaks with Vinit Karnik, Head of Entertainment & Sports at WPP Media, for a deep dive into the economics of India’s fast-growing sports ecosystem.

Vinit unpacks key insights from WPP’s Sporting Nation report, including India’s sports sponsorship economy crossing the ₹2 billion mark and the overwhelming dominance of cricket, which accounts for nearly 80% of the market. He explains how media rights, advertising, and athlete endorsements are driving growth, and why the IPL continues to be one of the most valuable sports properties in the country.

The conversation explores the challenges facing emerging sports like football, kabaddi, and badminton, from governance and infrastructure gaps to the difficulty of building consistent star power. Vinit also breaks down the evolving business of cricket - from rising franchise valuations and media rights economics to the long-term potential of new revenue streams such as non-live content and fan monetisation.

They also discuss the role of advertisers, the importance of grassroots investment, and why sports remains one of the few categories that can guarantee large-scale appointment viewing in an increasingly fragmented media landscape.

If you want to understand how India’s sports economy is evolving, where the money is coming from, and what the future of sports monetisation looks like - this episode is essential viewing.

Chapters

00:00 – Introduction & Sporting Nation Report

01:26 – Sports Sponsorship Crosses ₹2 Billion

04:41 – What Makes Up the ₹18,800 Crore Economy

06:13 – Why Emerging Sports Are Declining

10:03 – Infrastructure, Governance & Athlete Development

13:46 – Why Leagues Like PKL & Badminton Struggle

15:53 – The Role of Federations & Star Power

17:35 – India’s Football Potential vs Reality

19:11 – IPL Rights, Losses & Valuation Debate

22:33 – Franchise Valuations & Investment Logic

25:42 – Can IPL Reach Global Valuation Levels?

28:36 – New Revenue Streams in Sports

30:01 – Key Takeaways for Advertisers & Marketers

31:49 – Closing Thoughts

#TheMediaRoom #VanitaKohliKhandekar #VinitKarnik #IPL #IndianPremierLeague #SportsEconomy #SportsBusiness #CricketIndia #SportsMarketing #SportsAdvertising #MediaRights #SportsIndustry #IndianSports #SportsTrends #WPP #SportingNation #KabaddiLeague #FootballIndia #BadmintonIndia #AthleteEndorsements #FanEngagement #OTT #MediaBusiness #AdvertisingIndustry #ContentEconomy #SportsAnalytics #PodcastEpisode