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The ROI Online Podcast

The ROI Online Podcast

By: Steve Brown
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Summary

Steve Brown believes you, the entrepreneur, are the invisible hero of today’s economy. You fight hard to create value for your customers and provide jobs for over half of the American workforce. As an entrepreneur himself, Steve knows what you face today as you fight to grow your business. That’s why, on The ROI Online Podcast, he introduces you to forward-thinking business leaders you can enjoy meeting. As you listen to these fun conversations, you’ll realize you’re not alone. Many of your peers have faced similar business challenges and have come out on top. This is the place where you will meet other interesting heroes just like you and learn new perspectives and ideas that will help empower you as you journey towards success.© 2026 The ROI Online Podcast Economics Leadership Management Management & Leadership Marketing Marketing & Sales
Episodes
  • Stop Writing Walls Of Text And Cave Paint Your Proposal
    May 14 2026

    Your next proposal might not be losing because your offer is weak, it might be losing because your message is hard to process. When a busy leader says, “Send me an email,” they are not asking for more words. They are asking for a fast decision tool that tells them whether you are worth a meeting.

    We break down a simple but powerful tactic: use an infographic as a modern “cave painting” to communicate value in seconds. One image can carry context, complexity, and a clear path forward without forcing your prospect to fight through paragraphs. Even more important, the right visual creates a feeling. When someone says “I feel like you get what we’re trying to do,” that emotion becomes instant rapport, safety, and momentum toward a call.

    Then we go beyond the first meeting. The real test is what happens after you hang up, when your contact has to explain the plan to their leadership team. We share how to use NotebookLM by feeding it your call transcript and email thread, prompting it to clearly outline the path forward, and generating slide style visuals that support a crisp follow up. You’ll hear a concrete example of a weekly live show workflow, roles across teams, and how a repurposing engine can turn transcripts into blogs, social posts, threads, newsletters, and short clips.

    If you want higher reply rates, cleaner follow ups, and fewer fumbled high stakes conversations, listen now. Subscribe, share this with a teammate who writes long emails, and leave a review with the one message you wish every prospect understood in one glance.

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    15 mins
  • Make It Make Sense
    May 7 2026

    Someone asks, “Can you explain this real quick?” and suddenly you are translating a messy, technical concept in real time. We built a repeatable way to make that moment easy. The trick is not dumping more information. It is sequencing the information so the brain accepts it, starting with visuals that follow a story and only later moving into details.

    We walk through our Tiptoe Framework for explaining complex topics: start with a single infographic that shows the whole idea at a glance, move into a slide deck that connects the dots step by step, then finish with a written leave-behind for anyone who wants the deep dive. Along the way, we show why “don’t start the meeting with the handout” is more than a slogan. It is a practical rule for leadership communication, training, and marketing because people remember pictures and narrative tension far better than paragraphs of jargon.

    To make it concrete, we use stablecoins as the demo topic and build the explainer inside NotebookLM. You will hear a plain-English breakdown of what stablecoins are, what “stable” really means, how reserve backing supports a one-to-one value with the US dollar, and why that matters for digital payments, cross-border transfers, and everyday spending. We also share a simple, high-leverage prompt that generates a graphic novel style explainer in steps, turning confusing “noise” into structured “music” your audience can follow.

    If you are a leader, founder, educator, or marketer who needs clearer explanations and faster content creation, this is a practical playbook you can reuse weekly. Subscribe, share this with someone who always gets the hard questions, and leave a review. What topic do you want us to tiptoe into next?

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    22 mins
  • How A Surf School Founder Inspires Smarter AI Content With NotebookLM
    Apr 30 2026

    I didn’t expect a surf trip on the coast of El Salvador to turn into one of the clearest business lessons I’ve seen all year, but that’s exactly what happened. I’m down here for an AI conference, I extend my stay, and I end up watching a surf instructor teach with total presence. The instructor is also the owner, Alex Naboa, and seeing him operate in his element makes me ask the question that hits every founder sooner or later: did I design my work around where I actually shine?

    Alex’s project is called Surfing Your Fears, and the name isn’t a gimmick. He’s lived the reality behind it through years of building a life during uncertainty, serving his community, and pushing through fear when it wasn’t optional. We talk about how the ocean mirrors your life, why reactions in the water look a lot like reactions in business and family, and how community becomes part of the “lineup” you earn your place in. His story stretches from scraping by with simple jobs to creating programs like free English schools, water projects, and surf therapy that helps people process trauma.

    Then I switch gears and demonstrate a practical AI workflow: how I take our messy, rambling interview and use NotebookLM as a grounded content engine. I walk through the Sources approach, why “gold in, gold out” actually matters for accuracy, and the kinds of assets you can generate fast: an infographic story arc, graphic-novel style quote boards, slide-style deep dives, reports, and even a founder profile article ready for a website or magazine. If you want a repeatable system for AI content repurposing, podcast marketing assets, and high-stakes communication prep, you’ll get it here.

    Subscribe, share this with a friend who needs a smarter content workflow, and leave a review with the best asset you’d generate first.

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    25 mins
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