Your shop window isn't just a display — it's a salesperson working for you around the clock.

I'm Catherine Erdly, and this is Resilient Retail Game Plan — practical product business advice with a healthy dose of reality.

In this episode, I'm joined by Sarah Manning, visual merchandising consultant and course leader, for a practical masterclass on how to make your window impossible to walk past.

Sarah shares her four guiding principles — including her signature framework, The Power of the Pyramid — and explains exactly what should (and shouldn't) go in your window. You'll learn why putting your bestsellers on show is usually the wrong move, how to refresh your display every four weeks without a full rebuild, and practical solutions for shallow, narrow, or open-backed windows.

We also explore how post-2020 customer expectations have shifted the balance between product display and brand storytelling, and discuss the concept of 'external theatre' — the tools even small independents can use to draw customers in before they reach the window at all.

Whether you sell from a shop, at markets, or at events, this episode is packed with actionable insight you can put to work immediately.

What You'll Learn:

• The Power of the Pyramid framework and how to apply it to any display
• Why new, seasonal, and promotional products belong in the window — not your top sellers
• How to change your window every four weeks without starting from scratch
• Creative solutions for awkward, shallow, or open-backed windows
• How the hotspot inside your store connects to your window display
• Where to find visual merchandising inspiration on a limited budget

📌 CHAPTERS:

• 00:37 About this episode — how the topic came from Spring Fair
• 01:35 The Power of the Pyramid — Sarah's four guiding principles
• 02:30 Brand story vs. product push: what's changed since 2020
• 04:36 What should actually go in your window?
• 05:53 How often should you change your window display?
• 07:27 The permanent skeleton approach
• 08:33 Working with difficult or shallow windows
• 10:18 Open windows vs. backed windows
• 11:55 External theatre: beyond the glass
• 14:57 The hotspot — your 'third window' inside the store
• 16:45 Where to find visual merchandising inspiration
• 20:00 Outro and where to find Sarah Manning

Connect with me 🔗:

→ LinkedIn: https://www.linkedin.com/in/catherineerdly/

→ Resilient Retail Club: https://www.resilientretailclub.com

→ Instagram: https://www.instagram.com/resilientretailclub/

🎧 LISTEN ON YOUR FAVOURITE PODCAST APP:

→ Apple Podcasts: https://podcasts.apple.com/gb/podcast/resilient-retail-game-plan/id1558090069

→ Spotify: https://open.spotify.com/show/2EIPFznxQFQHIXmC3QoBFQ

Resources Mentioned:

• Sarah Manning: visualmerchandisingcourses.co.uk | @visualmerchandisingcourses
• The Shop Drop Blog by Tim Nash — free newsletter every Thursday