В этом выпуске вместе с командой сообщества IT-специалистов Коннект https://www.directline.pro/connect/ обсуждаем, зачем бизнесу кейсы, как их готовить и где публиковать, чтобы они приводили клиентов.

Кейс — это не просто история успеха. Это инструмент, который работает на доверие, SEO и продажи одновременно. Хороший кейс показывает: вот проблема, вот решение, вот measurable результат. Но после написания встаёт вопрос — где разместить. VC и Хабр перегружены, нишевые блоги есть не у всех, а публиковать «в стол» смысла нет.

Коннект — площадка, где можно разместить кейс или статью и получить доступ к профессиональной аудитории: разработчики, продакты, маркетологи, предприниматели.

В выпуске разбираем: какие форматы кейсов работают в 2026 году, как выбрать площадку для публикации и как через кейсы получать не просто охват, а лиды.

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