When it comes to developing our services or product offers, we often overdo it by adding on too many benefits. We feel like we need to just keep adding on the features in order for it to have value. But, that's not often the case. When we niche down, we create more value. But, then the issue becomes, what to niche down to? That's where we have to be good listeners and pay attention to the questions that keep coming up. When you hear common questions, you start to understand where the real value is and is not.

Resources:
Trust the Crazy Framework
Trust the Crazy Questions
Trust the Crazy Community

When it comes to understanding what type of service or product we may want to offer, sometimes we need to look at our story. What did we go through that if we could do it differently now, we would. That might just be a clue as to what type of service we should consider offering to others. When we understand that, we can begin to build our story as to why we offer what we do. Brand is the product we sell plus the story of how we got here. Finding your solution to offer is important, but telling people why you do it how you build your thought leadership.

Resources:
Trust the Crazy Thought Leadership Sales & Marketing Framework

Trust the Crazy Community

If we don't have new problems, we're likely not growing. The good things about problems are that once they're solved, they can serve as inspiration to others. You may just have a solution to someone else's problem because you've gone through it before. When we're trying to decide what to do or be in our entrepreneurial journey, it may not be a continuation of what our career was as an employee, but instead it may be something more personal. Something that caused us pain, and now we want to help others avoid that pain.

Resources:
https://trustthecrazy.com/framework
https://trustthecrazy.com/community