What if SEO isn't about Google anymore?

In this episode, Jason Moore⁠ and ⁠Ephie Risho sit down with SEO strategist and entrepreneur Jose Angelo to unpack one of the biggest misconceptions in business today: AI hasn't killed SEO—it has completely transformed it.

Jose explains why search now extends far beyond Google to platforms like Reddit, YouTube, LinkedIn, Amazon, and AI assistants, and why your reputation across the internet matters more than ever. Along the way, the conversation explores building a business from scratch, surviving difficult clients, using AI as a strategic partner instead of a crutch, and practical advice any entrepreneur can implement today.

Whether you're running a startup, marketing a product, publishing books, or leading an enterprise team, this episode offers a refreshingly practical look at how people discover businesses in 2026—and what you can do to make sure they find yours.

Ask us anything: ⁠questions@uxperts.info⁠

Join Ephie Risho, Jason Moore, along with special guest Matthew Speakman as they crack open the AI in Design Report 2026 — the second annual study from Designer Fund and Foundation Capital on how design teams are actually adapting to AI. Not the hype. Not the LinkedIn posts. The data. Here's what caught our attention: less than a year ago, 54% of designers were using AI weekly. Today it’s 91%. The average designer's toolstack went from 3 tools to 7. And half of all respondents — not just design engineers, all designers — have shipped AI-generated code to production.

The job is changing faster than the job description.

So across three chapters — Tools, Craft, and Teams — they dig into what's actually shifting, what's still broken, and what it means for anyone leading design right now.

Some of it will validate what you're already feeling. Some of it will challenge you. And there are a couple of hot takes at the end that not everyone agreed on.

If you’re interested in keeping up with AI in UX design, this episode is for you.

Ask us anything: questions@uxperts.info

Join Ephie Risho and Jason Moore as they take a break from the AI hype cycle to talk about the thing quietly breaking your product: Information Architecture.

Your UI might look modern, your AI might be flashy, but if your IA is a junk drawer… your users are suffering. In this episode, we cover:

• Why enterprise software keeps turning into bloated chaos

• The real reason users hate your “improvements.”

• How to modernize without wrecking workflows (and your customers’ sanity)

• The brutal balancing act between “don’t move my cheese” and “this baby is ugly.”

• Where AI breaks your current architecture instead of fixing it

Plus, Ephie and Jason get into the messy reality of redesigning live systems—where you can’t shut the store down, your users depend on you daily, and every change is political.

If you’re leading UX, product, or design in a complex system, this one hits close to home.

Ask us anything: questions@uxperts.info