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"Jonny Whitmore MBE — known to many as Shed — was born in Hinckley, Leicestershire and joined the Royal Corps of Signals, completing P Company early in his career. He deployed to Afghanistan with 22 Signal Regiment and 2 Signal Regiment, before returning to the UK to serve as aSection Commander at ATC Pirbright, training and leading recruits.
He later completed the Special Communications Course and joined 299 Signal Squadron (Special Communications), providing global support to the Foreign, Commonwealth & Development Office (FCDO). Over a 21‑year career, he finished his service as Squadron Sergeant Major of the Queen’s last squadron — the final group of service personnel to swear allegiance to Her Majesty Queen Elizabeth II.
Jonny was appointed a Member of the British Empire for services to British foreign policy while seconded as a diplomat to the FCDO, working at the intersection of defence, intelligence, and diplomacy.
Medically discharged with CPTSD, he moved into trauma‑informed veteran advocacy. Jonny now serves as Veterans Ambassador for Emerald Clinic, championing safe, stigma‑free access to prescribed medicinal cannabis and pushing for more humane, evidence‑based support for veterans.
He is also the founder of The Campfire Collective, a veteran‑led woodland initiative built around community, honesty, and reconnection after service. Jonny speaks openly about trauma, identity, and rebuilding a life with purpose — with a focus on truth, service, and helping veterans find their way home."
Jonny's links:
The UK's Best Value Medical Cannabis Clinic | Emerald Medicinals
Facebook (Campfire Collective)
Instagram
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